To attract the most number of targeted visitors, you must offer products, services and content that people want or need. That's obvious right?
So you must choose the right topics to target when creating your site. Split your site up into the wrong categories, or not knowing what categories to target, could cost you a lot of potential visitors and customers.
For example, let's say your website sells baby products. Did you know that more people search for baby names than baby products?
With this knowledge you should create a resource to attract these people. After all, if someone is interested in baby names, there's a good chance they will also be interested in baby products, right?
Good topics include major product categories, as well as major brand names. Some people may search for a digital camera by entering 'digital camera' into a search engine. Whereas others may know of the brand they want and enter the brand name, such as 'Canon digital camera.' You should create categories that cater to both these types of search engine users.
The content of a page is the most important aspect of search engine optimization. It is the keywords contained within the page content that makes or breaks a page's chance of top search engine rankings.
Let's take the two extremes.
- A webpage has no text whatsoever, as in the case of some Flash pages. Search engines will not find any keywords to index.
- A webpage contained lots of text, with dozens, even hundreds, of different keywords on different topics. Search engines would find it difficult to categorize the page, as there are simply too many competing keywords.
As you can see, not only is the content of a page is important, but the amount of content as well.
The inherent problem with web designers is that they generally don't understand, or even care about, the importance of creating a search engine optimized website. After all, they're web designers, not search engine optimizers.
So it's up to you to make sure your website designers produce a site that offers a balance of aesthetically pleasing design and search engine marketability.
Links (Also known as Hyperlinks)
After the contents of a page, links is the most important aspect of search engine optimization. Some would argue that links is more important. Maybe, but we could argue that issue all day.
Search engines, such as Google, base their ranking system on the link structure of websites. In general, the more links pointing to a site, the higher it should appear in the search engines. But this isn't always the case.
The link text is just as, if not more, important as the link itself. But web designers would rather use aesthetically pleasing graphic buttons, than plain, simple text links.
The problem is that search engines cannot associate keywords with such links, as it doesn't have any link text to associate it with.
So make sure your website uses search engine optimized links.