AdWords Wrapper

AdWords Wrapper is the original, 100% FREE, online, time-saving keyword tool that wraps keywords in "quotation marks" (phrase match), [square brackets] (exact match), +Modified +Broad match, -"Negative Phrase" match, and -[Negative Exact] match for use in Google AdWords campaigns. No CAPTCHAs.

For example, if you enter these keywords:

adwords
keyword tool

AdWords Wrapper converts the keywords into:

Broad, Modified
Broad, Phrase
& Exact Match
adwords
keyword tool
+adwords
+keyword +tool
"adwords"
"keyword tool"
[adwords]
[keyword tool]
Modified Broad,
Phrase & Exact
Match
+adwords
+keyword +tool
"adwords"
"keyword tool"
[adwords]
[keyword tool]
Broad, Phrase
& Exact Match
adwords
keyword tool
"adwords"
"keyword tool"
[adwords]
[keyword tool]
Phrase & Exact
Match
"adwords"
"keyword tool"
[adwords]
[keyword tool]


Modified Broad Match
+adwords
+keyword +tool
Phrase Match
"adwords"
"keyword tool"
Exact Match
[adwords]
[keyword tool]

How to use AdWords Wrapper:

  1. Research keywords using the Google AdWords Keyword Tool Google Keyword Planner (requires AdWords account), or your favorite keyword tool (I like KeywordSpy).
  2. If you want to clean or edit a large number of keywords, use my Keyword Tool.
  3. Enter the keywords into the box below - one keyword phrase per line.
  4. Check one or more of the options.
  5. Click the "Wrap AdWords" button.
  6. Copy and paste the keywords into Google AdWords, AdWords Editor, a text file, Excel spreadsheet, etc.

Optional:
Change to lowercase
Remove bids
Remove URLs

Notes:

  • Duplicates are automatically removed.
  • Keywords are automatically sorted in character code order.

Negative Keywords Wrapper

The Negative Keywords Wrapper creates negative keywords by adding a minus sign "-" in front of broad, phrase and exact match keywords. Bids and URLs are automatically removed.

How to use the Negative Keywords Wrapper:

  1. Enter the keywords into the box below - one keyword phrase per line.
  2. Click the "Wrap Negative Keywords" button.

* Google, AdWords, and Google AdWords are registered trademarks of Google, Inc. AdWords Wrapper is not affiliated or endorsed by Google, Inc.