Advanced Affiliate Marketing

Advanced Affiliate Marketing, by the University of San Francisco Online, helps your make money online with advanced affiliate marketing training.

Features include:

• 8 week course.
• 12 to 16 hours of online streaming videos.
• Video CD-ROMs.
• 4.5 continuing education units (CEUs).
• Introduction to affiliate marketing:
  • Overview of affiliate marketing and its major players.
  • Best affiliate sites for monetization.
  • Integrating affiliate strategies into your marketing mix.
  • Setting up accounts on affiliate marketing networks.
• Getting started:
  • Finding a niche and selecting the right networks.
  • Adding paid sponsorship, Google AdSense and links.
  • Determining costs and creating a business plan.
  • Obtaining and placing tracking code.
• Know your audience:
  • Creating compelling content and effective landing pages.
  • Incorporating video, blogs, email and social media.
  • Applying and getting approved for affiliate programs.
  • Selling executives on affiliate marketing as a viable income source.
  • Understanding the role of search engine optimization (SEO) in affiliate marketing.
• Maximizing effects from your efforts:
  • Measuring the effectiveness of your affiliate campaigns.
  • Driving traffic through natural and paid search.
  • Negotiating a better deal and higher commissions.
  • Leveraging your affiliate channel in other areas of your business.
  • Top tools for optimizing your site.
• Connections and communications:
  • Effective ways to engage your audience.
  • Generating revenue through a membership site or list building.
  • Blending online and offline campaigns.
  • Monitoring your site and promoting your efforts.
• Legal and ethical considerations:
  • Legal best practices and ethical considerations.
  • Trademark bidding and affiliate terms of service.
  • Collecting data and protecting customers’ privacy.
  • Assessing potential risks and challenges.
• What the pros know:
  • How super-affiliates choose programs to promote.
  • Building trust, influence and engagement with customers.
  • Methods to make the networks work harder for you.
  • Maximizing profits and multiple income streams.
  • Making a business case for affiliate marketing.
• Case studies:
  • Successful affiliate marketing campaigns.
  • Affiliate marketing through email marketing.
  • Online publisher perspective.
  • Capitalizing on coupons and deals.
• Presenters include:
  • Todd Farmer, BA.
  • Jim Kukral, BS.
  • Lisa Picarille, BA.
  • Kim Rowley, BA.
  • Robert C. White, BS, MBA, JD.
  • David Bates, BSBA, MBA, JD