Advanced Search Engine Marketing Homepage
Advanced Search Engine Marketing Syllabus
Price: $2,280
Formats: online videos and instructor
Company: Bisk Education, Inc.
Tags: search engine marketing training, seo training, adwords training

Advanced Search Engine Marketing Features

Advanced Search Engine Marketing, by the University of San Francisco Online, helps you enhance your SEO and PPC skills.

Features include:

  • 8 week course.
  • 12 to 16 hours of online streaming videos.
  • Video CD-ROMs.
  • 4.5 continuing education units (CEUs).
  • SEO architecture:
    • Essential technology fundamentals.
    • Key navigation and linking principles.
    • Sitemap best practices.
    • Putting the crawling tool to work for you.
    • Google webmaster tools from A to Z.
    • How to use the Bing webmaster tool.
  • SEO content and link building core concepts:
    • Secrets to effective titles and descriptions.
    • Must-know social media concepts.
    • Winning strategies for keywords and alt tags.
    • Can’t-miss content rules.
    • Fundamental link-building concepts.
    • Local search dos and don’ts.
  • SEO content and link building advanced topics:
    • Proven ways to leverage press releases.
    • Can’t-miss strategies for link bait and link buys.
    • Protecting yourself from rogue SEO and black hat tactics.
    • Getting the most from SEO tools.
    • Inspired methods for employing link and position tracking.
    • Dynamic personalized search techniques.
  • Social media and other search topics:
    • Using social media for link building.
    • Effective video and mobile optimization strategies.
    • Leveraging other types of social sites.
    • Employing optimal international SEO methods.
    • Indispensable practices for reputation management.
    • Top reasons and tested ways to monitor industry news.
  • Advanced PPC concepts:
    • Superior bidding and keyword strategies.
    • Critical role of search re-targeting.
    • Must-have methods of tracking video/mobile PPC ROI.
    • Vital tactics for successful geo targeting.
    • Timely landing page optimization techniques.
    • The growing importance of content networks.
  • Advanced Google AdWords:
    • Everything you need to know about Google AdWords.
    • Functionality, interface and reporting secrets of Google AdWords Editor.
    • Successfully using Conversion Optimizer and Website Optimizer.
    • Winning strategies for conversion tracking.
    • Leveraging Google Analytics.
    • Importing Google AdWords campaigns to Yahoo or Bing.
  • Yahoo and Bing PPC:
    • Making the most of Yahoo’s search marketing desktop beta.
    • Understanding the Yahoo agency interface.
    • Navigating Bing Ads.
    • Using Bing specialty tools such as Excel plug-ins.
    • Applying paid bid management tools/services.
    • Exploring other types of PPC advertising (Stumble Upon, ad networks, social media)
  • Case studies tracking/testing:
    • Understanding SEO KPIs.
    • Effectively implementing A/B testing.
    • Invaluable practices for measuring SEO ROI.
    • SEO failures — site penalties & redesigns.
    • SEO success — steady growth strategies.
    • Creative PPC campaigns revealed.
  • Presenters include:
    • Alan K'necht, BA.
    • Jon Henshaw, MA.
    • Joe Laratro, BA.
    • Kate Morris, MBA.