AdWords Seminars for Success

AdWords Seminar for Success are 1- and 2-day AdWords training seminars and workshops, available worldwide and officially sponsored by Google.

Features include:

• Google Certified AdWords trainer.
• Internationally recognized speaker.
• 2012 advanced AdWords training SMX workshop:
  • Comprehensive keyword research.
  • Writing compelling ad copy.
  • Ad copy testing.
  • Demystifying quality score.
  • Increase your reach through the Google display network.
  • Control your ad display with location targeting.
  • Increase your landing page conversions.
  • Networking opportunities.
• Pubcon master training:
  • Session 1: creating a successful account structure
    • Account structure.
    • Ad copy testing.
  • Session 2: quality score, advanced bidding, and time management
    • Quality score.
    • Advanced bidding case studies.
    • Time management.
  • You will also learn:
    • How to apply a simple but powerful framework to all your conversion optimization.
    • How to use testing to understand your customers’ motivation.
    • How to choose from three types of action pages.
    • What 9 variables to include in your landing page and the five dimensions to rate them.
    • How to get your customers’ attention, keep them engaged.
    • How 30 key optimization factors can be broken down into four main categories.
    • How to select the tools that are appropriate for each task involved in optimizing landing pages.
• AdWords seminar 301: advanced account optimization (day 1)
  • Psychology of search.
  • Best practices for PPC success.
  • Advanced optimization techniques.
  • Quality score demystified.
  • Beyond text – multimedia ads.
  • Content network deep dive.
  • Advanced geographic targeting.
  • AdWords editor: quick and easy account changes.
  • Google analytics implementation.
  • Open Q&A.
• AdWords seminar 302: advanced conversion optimization (day 2)
  • Setting profitable business goals.
  • Putting your ad dollars to work.
  • Learn how to track conversions.
  • Exploring ROI and profit.
  • Effective bidding strategies.
  • My client center.
  • Successful account organization.
  • Find effective messages through split testing.
  • Be more productive using AdWords reports.
  • Google analytics reporting.
  • Click quality and reporting.
  • Even more tools for effective research.
  • Resources.
  • Open Q&A.
• Trainers - Brad Geddes, Bryan Eisenberg, Jeffrey Eisenberg.
  • Brad Geddes is:
    • the founder of Certified Knowledge.
    • a Google Certified AdWords Trainer.
    • the author of "Advanced Google AdWords".
    • host of Marketing Nirvana on Webmaster Radio.
    • a columnist for Search Engine Land.
• Lunch included.