Certified Search Engine Marketer Homepage
Certified Search Engine Marketer Certificate
Price: $1,495
Formats: online, tutor supervised
Company: Jordan Consulting Group Ltd
Tags: search engine marketing training, seo training, adwords training

Certified Search Engine Marketer Features

Certified Search Engine Marketer consists of 5 tutored supervised courses: 2 x SEO, 2 x PPC, and an elective SEC Certification course.

Features include:

  • 5 courses:
    • SEO101: SEO starter course.
    • SEO201: SEO advanced course.
    • PPC101: pay per click starter course.
    • PPC201: pay per click advanced course.
    • 1 other Search Engine College certification course as an elective.
  • Tutor supervision.
  • Downloadable lessons.
  • Interactive games/lessons.
  • Training videos.
  • Excel spreadsheets.
  • Interactive online review quizzes.
  • Multiple assignments.
  • Interactive online exams.
  • $75 AdWords credit voucher.
  • 12 months access to:
    • online classroom area.
    • lesson updates.
    • exclusive industry discounts area.
  • Permanent access to search engine wiki.
  • Permanent access to search engine marketing jobs forum.
  • A hard-copy certificate of training.
  • A dedicated certification status page.
  • A search engine college gift.
  • A $50 discount coupon towards future courses.
  • SEO101: SEO starter course syllabus:
    • Introduction to SEO.
    • Search engine basics.
    • Search industry timeline.
    • SEO requirements gathering.
    • Keyword research.
    • Title and meta tag creation.
    • SEO copywriting.
    • SEO integration.
    • Search engine and directory submission.
    • Search engine spam.
    • SEO reporting and conversion.
  • SEO201: SEO advanced course syllabus:
    • Overview of SEO.
    • Site architecture.
    • Text content.
    • Dynamic content.
    • Graphics.
    • Flash and splash pages.
    • Unfriendly web design.
    • Link popularity.
    • Pay for performance.
    • Measuring SEO ROI.
    • Starting your own SEO business.
  • PPC101: Pay per click starter course syllabus:
    • An introduction to pay per click marketing.
    • Pay per click campaign preparation.
    • An introduction to Google AdWords.
    • How to set up an AdWords account.
    • An introduction to Microsoft adcenter.
    • The Yahoo! / Microsoft search alliance.
    • How to set up a Microsoft adcenter account.
    • Keyword research for PPC campaigns.
    • Ad copy creation for PPC campaigns.
    • Landing page creation for PPC campaigns.
    • PPC campaign conversion and ROI measurement.
  • PPC201: Pay per click advanced course syllabus:
    • An overview of PPC marketing.
    • Pay Per click search engines.
    • Key elements of a successful PPC campaign.
    • Regional and niche market targeting.
    • Building effective PPC ads.
    • Successful PPC bidding strategies.
    • How to create killer landing pages.
    • Click fraud and anti-competitive practices.
    • Landing page testing.
    • Monitoring and tweaking your campaigns.
    • Pay per click tools and software.
  • Course tutors:
    • Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's also a moderator at the Search Engine Watch Forums.
    • Micky Stuivenberg is an international SEO and web-site copywriting professional. Having worked and lived in Europe, Singapore, Hong Kong and the US, Micky currently lives in Australia.
    • RenĂ©e Lam is a marketing strategist with experience in brand and project management, advertising, and sales.