Certified Search Engine Optimizer

Certified Search Engine Optimizer combines basic and advanced SEO training courses, and one elective marketing course.

Features include:

• 3 courses:
  • SEO101: SEO starter course.
  • SEO201: SEO advanced course.
  • 1 other Search Engine College certification course as an elective.
• Tutor supervision.
• Downloadable lessons.
• Interactive games/lessons.
• Training videos.
• Excel spreadsheets.
• Interactive online review quizzes.
• Multiple assignments.
• Interactive online exams.
• 12 months access to:
  • online classroom area.
  • lesson updates.
  • exclusive industry discounts area.
• Self paced (no set class times).
• Downloadable Adobe PDF lessons to keep.
• Permanent access to search engine wiki.
• Permanent access to search engine marketing jobs forum.
• A hard-copy certificate of training.
• A dedicated certification status page.
• A search engine college gift.
• A $50 discount coupon towards future courses.
• SEO101: SEO starter course syllabus:
  • Introduction to SEO.
  • Search engine basics.
  • Search industry timeline.
  • SEO requirements gathering.
  • Keyword research.
  • Title and meta tag creation.
  • SEO copywriting.
  • SEO integration.
  • Search engine and directory submission.
  • Search engine spam.
  • SEO reporting and conversion.
• SEO201: SEO advanced course syllabus:
  • Overview of SEO.
  • Site architecture.
  • Text content.
  • Dynamic content.
  • Graphics.
  • Flash and splash pages.
  • Unfriendly web design.
  • Link popularity.
  • Pay for performance.
  • Measuring SEO ROI.
  • Starting your own SEO business.
• Course tutors:
  • Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's also a moderator at the Search Engine Watch Forums.
  • Micky Stuivenberg is an international SEO and web-site copywriting professional.