Copywriting for PPC Course Homepage
Price: $195/295
Formats: online, tutor supervised
Company: Jordan Consulting Group Ltd

Copywriting for PPC Course Features

Copywriting for PPC Course offers AdWords training on how to create PPC ads that get clicked.

Features include:

  • 2 versions of the course:
    • Certification: tutor supervised with a tutor assigned to guide students through the lesson material and review their assignments.
    • Self-study: students don't receive tutor-supervision, submit assignments, or qualify for SEC certification.
  • 6 downloadable lessons.
  • 6 interactive online review quizzes.
  • 6 lessons (plus 1 bonus lesson).
  • 5 assignments.
  • 1 interactive online exam.
  • Self-paced (no set class times).
  • Receive a certificate of training.
  • Downloadable Adobe PDF lessons to keep.
  • 12 months access to:
    • online classroom area.
    • lesson updates.
    • exclusive industry discounts area.
    • access to course materials.
    • online quizzes and final exam.
  • Permanent access to the search engine wiki.
  • Permanent access to the search engine marketing jobs forum.
  • A personalized certification status page.
  • CPPC101: Copywriting for PPC Course syllabus:
    • Who are you writing for and why does it matter?
    • Copywriting strategies for PPC ads.
    • Copywriting with dynamic keyword insertion tools.
    • Real-world testing and tracking.
    • The three-step testing method.
    • Quality score’s affect on PPC ad writing.
    • PPC copywriting plan and tips.
  • You'll learn:
    • How to discover who you’re writing to and why it matters.
    • Simple copywriting strategies for PPC ads.
    • Easy step-by-step formulas for writing PPC ads.
    • The ins and outs of using Dynamic Keyword Insertion tools.
    • How to conduct real-world tracking and testing.
    • The real deal on quality score and how it affects your writing.
    • Secrets for brainstorming and planning your PPC ad copy.
  • Course tutor:
    • Karon Thackston is owner of Marketing Words, Inc., a copywriting company specializing in search engine copywriting.