Email Marketing Training Homepage
Price: £499
Formats: workshop
Company: Limited

Email Marketing Training Features

Email Marketing Training are 1-day, email marketing training workshops in London and Manchester, UK.

Features include:

  • 1-day courses.
  • 9:30am to 4:30pm.
  • Limited to 8 places per workshop.
  • Use the latest trends, themes and insights.
  • Use registration and click stream data to personalize your campaigns.
  • Identify and avoid costly email marketing mistakes.
  • Email marketing planning:
    • Setting realistic objectives.
    • Reviewing options for email communications preferences and profiles.
    • Defining an appropriate touch strategy.
    • Getting the most from your list through segmentation and targeting.
    • Strategies to improve deliverability.
    • Briefing on the latest privacy laws, guidelines and codes.
  • Improving email campaign results:
    • Defining multi-message campaigns.
    • Multichannel marketing - integrating email with offline marketing.
    • Using behavioral/response-based targeting.
  • Improving newsletter results:
    • Assessing current newsletter effectiveness beyond open and click rates.
    • Matching content and offers to audiences to achieve results.
    • Integrating newsletter and campaign activity.
    • Improving your newsletter templates to increase response.
  • The trainer: Kath Pay co-founded Ezemail, one of the pioneers of the email marketing industry in Australia in 2001, and expanded it into a global organization in five years.