Email Marketing For Dummies Homepage
Price: $15.19/14.43
Formats: paperback, Kindle
Version: 2nd edition
Released: April 12, 2011

Email Marketing For Dummies Features

Email Marketing For Dummies 2nd edition, by John Arnold, is a beginner's guide to creating and managing successful email marketing campaigns.

Features include:

  • 384 pages.
  • Helps you map out an email marketing strategy with reachable objectives.
  • Simplifies the process of list-building, message-creation, and results-tracking.
  • Offers legal guidance, so you stay compliant with anti-spam laws.
  • Shows you how to deliver your message and incorporate social media.
  • Explains how to track and interpret results.
  • Includes the top 10 things you should not put in your messages, and more.
  • See where email fits into your marketing mix and decide whether to use an email marketing provider.
  • Find out how to build a top-quality list of subscribers who will respond to your mailings.
  • Construct messages that reach your customers' email boxes.
  • Use time-tested techniques for prompting your audience to open and read your emails.
  • Learn how to use design elements and relevant content to make your emails appealing and professional.
  • How to add social features and involve your Facebook fans and Twitter followers.
  • Target emails to make them more relevant to your audience.
  • Use email tracking reports, get open and click-through rates, and use the information to improve your results.
  • Learn how to use subject lines that get noticed.
  • How to use design strategies for a mobile audience.
  • Learn how to measure conversions and ROI (return on investment).
  • About the author: John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online.