Email Strategy

Email Strategy offers 7 tutor supervised email marketing training modules to help you maximize your email marketing efforts.

Features include:

• Full course contains 7 modules.
• Approx 1 hour per module.
• Courses are CPD-certified.
• 1 CPD point per module.
• Tutor supervision.
• Group discounts.
• 15 to 25% discount on multiple module purchase.
• Module 1: compliant email:
  • The laws relating to email marketing.
  • Canadian laws: FISA and PIPED.
  • UK laws: EC Directive and Data Protection Act.
  • US laws: CAN-SPAM and COPPA.
  • Easy ways to comply with these laws.
  • Additional resources.
• Module 2: getting to the inbox:
  • Why deliverability is an issue in general.
  • The key elements of reputation.
  • Aspects that can affect deliverability.
  • Additional resources that can be of use.
• Module 3: email format:
  • Ensure that creatives carry the correct messages.
  • Use snippets and autopreview to increase success rates.
  • Design preview panes.
  • Develop effective email newsletters.
  • Incorporate video in email.
  • Increase reach through social media sharing.
  • Choose the most effective "voice."
  • Incorporate calls to action.
  • Devise effective communication for mobile devices.
  • Choose the correct coding and rendering.
  • Find additional resources available to assist you.
• Module 4: email ROI:
  • Track and report on how people are interacting with your email.
  • Measure the revenue impact.
  • A consideration of the usefulness of industry and internal benchmarks.
  • Tracking send and performance metrics.
  • Effective use of click-through and conversion metrics.
  • A consideration of additional resources that may be of use.
• Module 5: building your data list:
  • List the key methods available for developing your email data list.
  • Segmentation - identifying logical groups within the audience.
  • Creating a persona for each group.
  • Differentiate between the various methods of creative email acquisition.
  • Decide among the relevant tactics.
  • Appreciate the usefulness of segmentation.
  • Assess the need for ongoing maintenance.
• Module 6: sending strategy:
  • The fundamentals of email strategy.
  • The benefits and drawbacks to consider when arranging the frequency of marketing email messages.
  • How to use existing data and knowledge of your audience to determine the best day and time to send your emails.
  • The value of an email calendar that defines the schedule and includes seasonal priorities and email initiatives.
  • The value of a production schedule and the benefits for producing creative and informative content for your emails.
  • The four different formats in which to program your emails and the advantages of each.
• Module 7: email strategy:
  • How email strategy can help you meet your marketing objectives.
  • The key components of lead generation via email.
  • The advantages of building a "drip campaign" into your email strategy.
  • The benefits of direct sales emails and what you can do to successfully create high sales turnaround.
  • The value of a quality email strategy that will help you retain customers and build relationships with your readers.
• Course tutor: Jeanne S. Jennings is a consultant, author and speaker on effective email marketing strategy and tactics. Her clients include Hasbro, Mayo Clinic, Boston Museum of Science, U.S. Chamber of Commerce, Verizon and Weight Watchers International.