Email Strategy Homepage
Price: $1,050 or $200 per module
Formats: online, tutor supervision
Company: Incisive Interactive Marketing LLC.

Email Strategy Features

Email Strategy offers 7 tutor supervised email marketing training modules to help you maximize your email marketing efforts.

Features include:

  • Full course contains 7 modules.
  • Approx 1 hour per module.
  • Courses are CPD-certified.
  • 1 CPD point per module.
  • Tutor supervision.
  • Group discounts.
  • 15 to 25% discount on multiple module purchase.
  • Module 1: compliant email:
    • The laws relating to email marketing.
    • Canadian laws: FISA and PIPED.
    • UK laws: EC Directive and Data Protection Act.
    • US laws: CAN-SPAM and COPPA.
    • Easy ways to comply with these laws.
    • Additional resources.
  • Module 2: getting to the inbox:
    • Why deliverability is an issue in general.
    • The key elements of reputation.
    • Aspects that can affect deliverability.
    • Additional resources that can be of use.
  • Module 3: email format:
    • Ensure that creatives carry the correct messages.
    • Use snippets and autopreview to increase success rates.
    • Design preview panes.
    • Develop effective email newsletters.
    • Incorporate video in email.
    • Increase reach through social media sharing.
    • Choose the most effective "voice."
    • Incorporate calls to action.
    • Devise effective communication for mobile devices.
    • Choose the correct coding and rendering.
    • Find additional resources available to assist you.
  • Module 4: email ROI:
    • Track and report on how people are interacting with your email.
    • Measure the revenue impact.
    • A consideration of the usefulness of industry and internal benchmarks.
    • Tracking send and performance metrics.
    • Effective use of click-through and conversion metrics.
    • A consideration of additional resources that may be of use.
  • Module 5: building your data list:
    • List the key methods available for developing your email data list.
    • Segmentation - identifying logical groups within the audience.
    • Creating a persona for each group.
    • Differentiate between the various methods of creative email acquisition.
    • Decide among the relevant tactics.
    • Appreciate the usefulness of segmentation.
    • Assess the need for ongoing maintenance.
  • Module 6: sending strategy:
    • The fundamentals of email strategy.
    • The benefits and drawbacks to consider when arranging the frequency of marketing email messages.
    • How to use existing data and knowledge of your audience to determine the best day and time to send your emails.
    • The value of an email calendar that defines the schedule and includes seasonal priorities and email initiatives.
    • The value of a production schedule and the benefits for producing creative and informative content for your emails.
    • The four different formats in which to program your emails and the advantages of each.
  • Module 7: email strategy:
    • How email strategy can help you meet your marketing objectives.
    • The key components of lead generation via email.
    • The advantages of building a "drip campaign" into your email strategy.
    • The benefits of direct sales emails and what you can do to successfully create high sales turnaround.
    • The value of a quality email strategy that will help you retain customers and build relationships with your readers.
  • Course tutor: Jeanne S. Jennings is a consultant, author and speaker on effective email marketing strategy and tactics. Her clients include Hasbro, Mayo Clinic, Boston Museum of Science, U.S. Chamber of Commerce, Verizon and Weight Watchers International.
Free ebook for kids ages 2 to 5 - Bedtime for Picco Puppy