Google AdWords For Dummies

Google AdWords For Dummies 3rd edition, by Howie Jacobson, Joel McDonald, and Kristie McDonald, is a guide to help you get the most out of your AdWords campaigns.

Features include:

• 432 pages.
• 85% updated or new content.
• $25 Google AdWords credit.
• Get started: learn to set up your account, use the AdWords Dashboard, plan your campaign, and write magnetic ads.
• See what's new: explore the changes in the AdWords interface, new free tools, and enhanced third-party tools.
• Optimize: see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site.
• Economize: use conversion tracking to keep your costs low.
• What's best: benefit from best practices in split testing, opt-in landing page structure, and ad group structure.
• Discover what works: learn from case studies where readers of the first edition share their experience and techniques they've used.
• How to turn clicks into cash.
• Secrets for writing ads that attract clicks.
• How to control what your campaign costs.
• Why you want to discourage some people from clicking.
• Tips for choosing keywords that work.
• How Google Analytics can help you increase sales.
• Ways to identify your market.
• About the authors:
  • Howie Jacobson is an internet marketing strategist who specializes in helping clients succeed with Google AdWords.
  • Joel McDonald is a Google AdWords consultant and conference speaker.
  • Kristie McDonald s a Google AdWords Certified Professional and a strategic marketing consultant.