Guerrilla Marketing in 30 Days

Guerrilla Marketing in 30 Days, by Jay Conrad Levinson and Al Lautenslager, is a 30 day guerrilla marketing plan.

Features include:

• 304 pages.
• Strategies and tips.
• 30 day guerrilla marketing plan.
• Daily goals and tasks.
• Proven guerrilla principles.
• Latest tactics and tools.
• Learn guerrilla marketing mindset tips.
• Discover how to prioritize your goals.
• Identifying the competitions achilles heal.
• Discovering your target market.
• Target market considerations.
• How to capitalize on your strengths.
• Learn about niche marketing.
• Learn niche strategies.
• Making a marketing plan.
• Competitive advantage and benefits.
• Discovering your brand.
• Learn how to build your brand.
• Learn about creative planning.
• Creating high quality ads.
• Network and relationship building.
• Strategic alliances and fusion marketing.
• Learn about direct selling.
• Talks about telephone selling and marketing.
• Goes into detail on sales brochures and sales sheets.
• Learn about direct mail.
• Discover marketing hooks.
• Creating a marketing calender.
• Touches on online marketing.
• Creating newsletters.
• Setting marketing budgets.
• Plan execution and implementation.
• 2 bonus days: guerrilla marketing for bloggers and referral strategies.
• About the authors:
  • Jay Conrad Levinson is a public speaker who regularly delivers presentations in both the US and abroad. Jay's a former executive with Leo Burnett Advertising and J. Walter Thompson Advertising.
  • Al Lautenslager is an award-winning marketing and PR consultant, speaker, author, and entrepreneur.