Increase Online Sales Through Viral Social Networking

Increase Online Sales Through Viral Social Networking: How to Build Your Web Site Traffic and Online Sales Using Facebook, Twitter, and LinkedIn In Just 15 Steps, by Stephen Woessner, teaches you the fundamentals of social media and viral marketing.

Features include:

• 288 pages.
• How social networking and viral marketing create viral social networking.
• Demographics of Facebook, Twitter, and LinkedIn.
• Facebook overview.
• Twitter overview.
• LinkedIn overview.
• The 3 Cs of viral social networking.
• Deciding which social networks are ideal for your business goals.
• Facebook fundamentals:
  • Creating your account on Facebook.
  • Finding Facebook friends.
  • Completing your Facebook profile.
  • Updating your Facebook profile photo.
  • Facebook account and privacy settings.
  • Writing your first Facebook status update.
  • Writing on a friends Facebook wall.
  • Creating a Facebook official page for your business.
• Twitter fundamentals:
  • Search engine indexing of tweets.
  • Creating a Twitter account.
  • Customizing your Twitter profile.
  • Selecting your background image.
  • Begin tweeting and attracting followers.
  • Replies and retweets.
• LinkedIn fundamentals:
  • Creating a LinkedIn account.
  • Finding LinkedIn connections.
  • Completing your LinkedIn profile.
  • LinkedIn privacy and account settings.
  • Writing your first network update.
  • Commenting on network updates by connections.
  • Linekin groups: joining and creating.
• Building your online community.
• Announce your social network participation to customers and prospects.
• Featuring social networking address within promotional material.
• Including clickable links in your email signature.
• Place clickable Facebook, Twitter, and LinkedIn logos within your website.
• Sending email campaigns to your customers and prospects.
• Launching a promotion with incentives.
• How to get quoted n the media.
• How to write persuasive social networking posts.
• Follow keyword frequency best practices.
• Discover word count best practices.
• Making content interesting with photos and graphics.
• Harnessing the power of video and audio.
• Increase conversion rates.
• Discover how to measure your results.
• Installing Google Analytics.
• Measuring your social networking effectiveness.
• About the author: Stephen Woessner manages the non-credit business education programs at the University of Wisconsin-La Crosse Small Business Development Center. He has also owned four businesses.