Internet Marketing An Hour A Day

Internet Marketing An Hour A Day, by Matt Bailey, provides step-by-step instructions to help you design, implement, and measure an internet marketing strategy.

Features include:

• 600 pages.
• Covers key topics including:
  • SEO.
  • Website optimization and usability.
  • Analytics.
  • Blog integration.
  • Social media.
  • Pay-per-click strategies.
• Hints, tips, and techniques.
• Real-world case studies.
• Helps you design, implement, and measure an internet marketing strategy.
• Breaks down intimidating topics into approachable, hour-a-day tasks.
• Shows you how to evaluate your current website.
• Discover how to figure out what you want visitors to do, and set goals.
• Understand basic SEO, on- and off-page ranking factors, and keywords.
• Create content that converts your visitors to paying customers.
• Learn 10 old-school sales techniques that work like a charm on websites.
• Apply keyword research strategies that will be a foundation for a marketing plan.
• Discover the technology, links, redirects, dynamic URLs, and e-commerce.
• Learn about social media, which types work and adapt them to your business.
• Understand pay-per-click marketing and avoid the 5 biggest PPC mistakes.
• Measure with analytics, see what's working, respond to market trends, and identify improvements.
• About the author: Matt Bailey is founder and President of SiteLogic Marketing, where he has more than 15 years of experience helping companies such as Goodyear, Hilton International, Samsonite, American Greetings, and Proctor & Gamble.