Internet Marketing Start to Finish Homepage
Price: $16.39/21.89
Formats: paperback, Kindle
Released: August 10, 2011

Internet Marketing Start to Finish Features

Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics, by Catherine Juon Dunrie, Allison Greiling, and Catherine Buerkle, shows you how to attract profitable new customers.

Features include:

  • 350 pages.
  • Learn how to design landing pages.
  • Discover how to optimize your landing pages.
  • Designing your website.
  • Case studies.
  • Keyword research.
  • Lead management: SFA/CRM integration.
  • Click analytics.
  • Web analytics.
  • SEO key performance indicators.
  • Ecommerce businesses.
  • Craft flexible strategies that can quickly learn from experience.
  • Eliminate "silos" that prevent effective measurement and execution.
  • Overcome obstacles ranging from culture to processes to individual behavior.
  • Build a powerful online sales engine to track customers.
  • Avoid dangerous data and weed out junk leads.
  • Integrate web KPIs into business decision-making.
  • Link web to lead to CRM analysis.
  • Redefine messages to respond to your key audiences’ personas.
  • Architect and design sites to improve user experience and conversion.
  • Write highly findable content, and then make it even more visible.
  • Start a feedback loop for continually optimizing both tactics and strategy.
  • Globalize internet marketing for diverse languages and cultures.
  • Translate your performance into boardroom-ready reports.
  • About the authors:
    • Catherine Juon, Co-Founder and Catalyst of Pure Visibility, has worked in the Internet space for nearly 20 years. She has extensive experience helping companies develop integrated online marketing strategies.
    • Dunrie Allison Greiling, Director of Happiness at Pure Visibility, works with analysts to derive actionable recommendations from complex web data and develop strategic Internet marketing plans.
    • Catherine Buerkle has 18+ years of experience in usability design, web-based media, technical communication, project management, and marketing. She founded ArborComm, Inc., and co-founded the Digital Design Institute of Michigan.