Introduction to SEO

Introduction to SEO are 1 day beginner SEO training workshops in Central London (UK), or at your office.

Features include:

• Courses in Central London, UK: 2 minute walk from Marble Arch tube station.
• 1 day course.
• Open public courses: small class sizes, max 8, average 4.
• On-site training: one-to-one or one-to-group, at your office or convenient location.
• Google qualified trainers.
• No previous SEO knowledge required.
• Improve your visibility on Google with latest search engine best practices.
• Learn the three core elements that are essential for SEO.
• Discover the best keywords and how to optimize them in your content.
• Grow your website’s credibility and popularity within search engines.
• SEO Introduction course contents:
  • SEO overview:
    • What is search engine optimization?
    • SEO Pyramid – visibility, relevancy, and popularity.
    • How search engine's rank websites.
    • How Google works.
    • Google’s algorithm.
    • Google’s PageRank.
  • Keywords and target audience:
    • Understanding your target audience.
    • Keyword research primer.
    • Writing for the Web.
  • Building a great website:
    • Your unique selling proposition.
    • Search engine friendly design.
    • Choosing your content management system.
    • Website usability and design.
  • Getting found on Google (and other search engines):
    • Getting indexed by search engines.
    • Sitemaps – HTML and XML.
    • SEO copywriting and keyword tuning.
    • Local, universal and personal Search.
    • Understanding PageRank and Link Building.
  • Putting SEO into practice:
    • Managing SEO projects.
    • Your SEO checklist.
    • Your SEO roadmap.
• Lunch, tea and coffee included.