Introduction to SEO Homepage
Introduction to SEO Why
Price: £350/600
Formats: classroom/on-site
Company: SEO Training Ltd

Introduction to SEO Features

Introduction to SEO are 1 day beginner SEO training workshops in Central London (UK), or at your office.

Features include:

  • Courses in Central London, UK: 2 minute walk from Marble Arch tube station.
  • 1 day course.
  • Open public courses: small class sizes, max 8, average 4.
  • On-site training: one-to-one or one-to-group, at your office or convenient location.
  • Google qualified trainers.
  • No previous SEO knowledge required.
  • Improve your visibility on Google with latest search engine best practices.
  • Learn the three core elements that are essential for SEO.
  • Discover the best keywords and how to optimize them in your content.
  • Grow your website’s credibility and popularity within search engines.
  • SEO Introduction course contents:
    • SEO overview:
      • What is search engine optimization?
      • SEO Pyramid – visibility, relevancy, and popularity.
      • How search engine's rank websites.
      • How Google works.
      • Google’s algorithm.
      • Google’s PageRank.
    • Keywords and target audience:
      • Understanding your target audience.
      • Keyword research primer.
      • Writing for the Web.
    • Building a great website:
      • Your unique selling proposition.
      • Search engine friendly design.
      • Choosing your content management system.
      • Website usability and design.
    • Getting found on Google (and other search engines):
      • Getting indexed by search engines.
      • Sitemaps – HTML and XML.
      • SEO copywriting and keyword tuning.
      • Local, universal and personal Search.
      • Understanding PageRank and Link Building.
    • Putting SEO into practice:
      • Managing SEO projects.
      • Your SEO checklist.
      • Your SEO roadmap.
  • Lunch, tea and coffee included.