Location Based Marketing For Dummies Homepage
Price: $15.74/16.23
Formats: paperback, Kindle
Released: September 6, 2011
Tags: local seo

Location Based Marketing For Dummies Features

Location Based Marketing For Dummies, by Aaron Strout and Mike Schneider, explains how to build, launch, and measure a location-based marketing program.

Features include:

  • 288 pages.
  • How to guide.
  • How to choose the right location-based service to achieve your goals.
  • Getting started using Foursquare, Facebook Places, Yelp, and Gowalla.
  • How to analyze the results of your program.
  • Learn to apply and adapt what other businesses have learned.
  • Discover the types of campaigns to consider.
  • Learn tips for getting customers to check in.
  • Learn cool reward ideas.
  • How to use scavenger hunts and games to motivate response.
  • How location-based marketing works with other campaigns.
  • When to support your campaign with traditional marketing.
  • How to identify key performance indicators.
  • An overview of services and tools that you use with location-based services.
  • An introduction to location-based marketing.
  • How to build a location-based marketing program.
  • Discover how figure out which location-based service is right for your business.
  • Details ways to create compelling offers.
  • How set performance goals and benchmarks.
  • Explains how to use tools to measure your campaign.
  • Details how to analyze results, and determine your business's success.
  • Includes examples.
  • Learn what goes into a check-in.
  • Learn what will encourage customers.
  • Discover what data you can collect.
  • Fine-tune your goals to maximize what location-based marketing can do.
  • Research what motivates your customers.
  • Discover and reward the thought leaders among your customers.
  • Assure that your campaign is well supported within your organization.
  • Evaluate options for measuring your success.
  • Use dashboards to collect information about your visitors.
  • About the authors:
    • Aaron Strout heads location-based marketing efforts at WCG, digital agency of the year as ranked by The Holmes Report.
    • Mike Schneider is Senior Vice President, Director Digital Incubator for allen and gerritsen, ranked as a top independent advertising agency by AdAge.