Marketo

Marketo is a marketing automation software that offers email, social, analytics, and lead management.

Features include:

• 5 to 20 seats.
• Unlimited marketing users.
• Unlimited content management and hosting.
• Real-time campaign, email, and web activity reporting.
• Real-time performance reporting.
• No HTML or IT support required.
• Landing page creator.
• Social sharing applications.
• Sales alerts.
• Email marketing.
• Lead nurturing.
• Marketing automation.
• Drip nurturing.
• Inbound marketing.
• Easily publish content.
• Deep insights.
• Simple landing page creation.
• Create and A/B test landing pages.
• Monitor website activity and collect:
  • Inferred data: company, country, zip code, and city.
  • Every click and visit.
  • Referrer data, including pay-per-click (PPC).
  • Custom parameters in the URL.
  • Browser information.
  • IP address.
• Native CRM integration.
• Extended CRM integration.
• Automatic task creation.
• Behavior tracking.
• Facebook publishing.
• Standard lead scoring.
• Event and webinar integration:
  • Cisco WebEx.
  • Citrix GotoWebinar.
  • ON24.
  • Adobe Connect.
• In-CRM sales dashboard.
• Advanced lead scoring.
• Advanced dynamic content.
• Progressive profiling for forms.
• A/B testing suite.
• Social engagement applications.
• API for custom integrations.
• Social promotion applications.
• Role-based permissions.
• Dedicated IP.
• Marketing reporting and analytics:
  • Opportunity influence analyzer.
  • Revenue modeler.
  • Email performance.
  • Program analyzer.
• Opportunity influence analysis.
• Program analysis.
• Revenue modeler.
• Unlimited ad hoc reporting for campaigns, opportunities, and revenue models.
• Time series data warehouse.
• Manage event check-ins with iPad app.
• 1:1 setup and integration consulting.
• Instructor-led virtual training workshops.
• On-demand training.
• Dedicated support.
• Community access.