Pay Per Click Advanced Course

Pay Per Click Advanced Course offers Bing Ads and AdWords training to take your PPC marketing knowledge to the next level.

Features include:

• 2 versions of the course:
  • Certification: tutor supervised with a tutor assigned to guide students through the lesson material and review their assignments.
  • Self-study: students don't receive tutor-supervision, submit assignments, or qualify for SEC certification.
• 10 downloadable lessons.
• 10 interactive online review quizzes.
• 10 lessons (plus 1 bonus lesson).
• 4 assignments.
• 1 interactive online exam.
• Self paced (no set class times).
• Receive a certificate of training.
• Downloadable Adobe PDF lessons to keep.
• 12 months access to:
  • online classroom area.
  • lesson updates.
  • exclusive industry discounts area.
  • access to course materials.
  • online quizzes and final exam.
• Permanent access to search engine wiki.
• Permanent access to search engine marketing jobs forum.
• $75 AdWords credit voucher.
• PPC201: pay per click advanced course syllabus:
  • An overview of PPC marketing.
  • Pay per click search engines.
  • Key elements of a successful PPC campaign.
  • Regional and niche market targeting.
  • Building effective PPC ads.
  • Successful PPC bidding strategies.
  • How to create killer landing pages.
  • Click fraud and anti-competitive practices.
  • Landing page testing.
  • Monitoring and tweaking your campaigns.
  • Pay per click tools and software.
• Course tutors:
  • Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's also a moderator at the Search Engine Watch Forums.
  • Renée Lam is a marketing strategist with experience in brand and project management, advertising, and sales.