Pay Per Click Starter Course Homepage
Pay Per Click Starter Course Content
Price: $295/395
Formats: online, tutor supervised
Company: Jordan Consulting Group Ltd

Pay Per Click Starter Course Features

Pay Per Click Starter Course offers AdWords training on how to set up, monitor and maintain successful PPC campaigns.

Features include:

  • 2 versions of the course:
    • Certification: tutor supervised with a tutor assigned to guide students through the lesson material and review their assignments.
    • Self-study: students don't receive tutor-supervision, submit assignments, or qualify for SEC certification.
  • 10 downloadable lessons.
  • 10 interactive online review quizzes.
  • 10 lessons (plus 1 bonus lesson).
  • 3 assignments.
  • 1 interactive online exam.
  • Self paced (no set class times).
  • Receive a certificate of training.
  • Downloadable Adobe PDF lessons to keep.
  • 12 months access to:
    • online classroom area.
    • lesson updates.
    • exclusive industry discounts area.
    • access to course materials.
    • online quizzes and final exam.
  • Permanent access to search engine wiki.
  • Permanent access to search engine marketing jobs forum.
  • $75 AdWords credit voucher.
  • PPC101: pay per click starter course syllabus:
    • An introduction to pay per click marketing.
    • Pay per click campaign preparation.
    • An introduction to Google AdWords.
    • How to set up an AdWords account.
    • An introduction to Microsoft adcenter (PPC for Bing and Yahoo)
    • The Yahoo! / Microsoft search alliance.
    • How to set up a Microsoft adcenter account.
    • Keyword research for PPC campaigns.
    • Ad copy creation for PPC campaigns.
    • Landing page creation for PPC campaigns.
    • PPC campaign conversion and ROI measurement.
  • Course tutors:
    • Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's also a moderator at the Search Engine Watch Forums.
    • RenĂ©e Lam is a marketing strategist with experience in brand and project management, advertising, and sales.