Pay Per Click Starter Course

Pay Per Click Starter Course offers AdWords training on how to set up, monitor and maintain successful PPC campaigns.

Features include:

• 2 versions of the course:
  • Certification: tutor supervised with a tutor assigned to guide students through the lesson material and review their assignments.
  • Self-study: students don't receive tutor-supervision, submit assignments, or qualify for SEC certification.
• 10 downloadable lessons.
• 10 interactive online review quizzes.
• 10 lessons (plus 1 bonus lesson).
• 3 assignments.
• 1 interactive online exam.
• Self paced (no set class times).
• Receive a certificate of training.
• Downloadable Adobe PDF lessons to keep.
• 12 months access to:
  • online classroom area.
  • lesson updates.
  • exclusive industry discounts area.
  • access to course materials.
  • online quizzes and final exam.
• Permanent access to search engine wiki.
• Permanent access to search engine marketing jobs forum.
• $75 AdWords credit voucher.
• PPC101: pay per click starter course syllabus:
  • An introduction to pay per click marketing.
  • Pay per click campaign preparation.
  • An introduction to Google AdWords.
  • How to set up an AdWords account.
  • An introduction to Microsoft adcenter (PPC for Bing and Yahoo)
  • The Yahoo! / Microsoft search alliance.
  • How to set up a Microsoft adcenter account.
  • Keyword research for PPC campaigns.
  • Ad copy creation for PPC campaigns.
  • Landing page creation for PPC campaigns.
  • PPC campaign conversion and ROI measurement.
• Course tutors:
  • Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's also a moderator at the Search Engine Watch Forums.
  • Renée Lam is a marketing strategist with experience in brand and project management, advertising, and sales.