PPC Practitioner Course Homepage
Price: $299 per month or $3,500
Formats: online/coached training
Company: Market Motive Inc.

PPC Practitioner Course Features

PPC Practitioner Course is a self-paced or 12-week coached PPC and adwords training course.

Features include:

  • Training Plans:
    • Self-paced plan: $299 per month.
    • Coached course: $3,500 12-week course (includes 90 days coached training).
  • Instant access.
  • Web-based training.
  • Online curriculum.
  • Streaming video lessons.
  • Live interactive webinars.
  • Practical exercises let you try out what you're learning as you go.
  • Regular quizzes let you test your growing knowledge.
  • Cross training.
  • "Ask the Experts" forums.
  • Ask questions about courses or personal projects 24/7.
  • Structured curriculum schedule.
  • Faculty mentoring.
  • Virtual office hours.
  • Weekly telephone calls with faculty and other students.
  • Tackle a final, real-world project.
  • Get faculty guidance and grading.
  • Certification recognized industrywide.
  • Graduates qualify for OMCP certification.
  • Maintain your knowledge with ongoing membership.
  • Write, design and test better ads for more clicks.
  • Use ad extensions to enhance Google campaigns.
  • Manage your budget with smarter bidding strategies.
  • Save time with AdWords Editor and Excel.
  • Increase Quality Score for better ad positioning.
  • Use LinkedIn and Facebook to generate more sales.
  • SEO curriculum:
    • Introduction to PPC advertising:
      • The psychology of search.
      • The secrets of effective copy writing.
      • The correlation between user attention and advertising spend.
      • How a customer progresses through the buying funnel.
    • introduction to keywords and match types:
      • How to lay out a spreadsheet defining features and benefits.
      • How to craft the perfect headline.
      • The critical elements of your display URL.
      • How to create a keyword list from the perspective of the targeted persona's.
      • Effective keyword research tools and how to use them.
      • Why you need separate campaigns for search and content campaigns.
      • How to save time with AdWords editor.
      • How to harness the power of ad extensions.
    • Writing effective ad copy and intro to landing pages:
      • How to write compelling ad copy.
      • The difference between feature and benefit based ads.
      • How to take advantage of destination and display URLS.
      • How to check if you're infringing on any trademarks.
      • How to use the Google merchant center.
      • How to use call extensions.
      • How to create dedicated PPC landing pages.
      • How to segment your traffic to various landing pages.
    • Campaign settings:
      • What to consider when geographically targeting.
      • How to target based on language.
      • How to reach the most people within a geography.
      • The difference between search and display networks.
      • How to create campaigns for different devices.
      • How to create and effectively manage a daily budget.
    • Conversion tracking, bidding, and reporting:
      • How to effectively set and measure goals.
      • How to use PPC data to measure your company's objectives.
      • How to estimate initial conversion rates.
      • How to estimate your revenue per conversion.
      • How to optimize bidding options to your needs.
      • How to optimize your budget.
      • How to calculate the value of a click.
      • All of the different ways you can look at your data in AdWords.
    • The content/display network:
      • Which keywords to use in display network campaigns.
      • How your keywords should differ from search advertising campaigns.
      • Why rich media ads require standard ad copy.
      • How to measure results of CPM campaigns.
      • Best practices for enhanced campaigns.
      • How to run Placement Performance Reports.
      • Which sites to block from your placements.
    • Account organization:
      • How to organize ad groups by brand and intent.
      • Optimize your paid search by tightly theming your Ad Groups.
      • The secrets of managing complex campaign goals with a step-by-step guide to campaign structures.
      • How to clearly set and achieve your goals with campaign organization.
      • How the experts organize their campaigns.
    • Quality Score:
      • The three major factors that determine quality score.
      • What to do with a substandard landing page.
      • How improving your quality score can decrease the cost of your Ad Words campaigns.
      • Find the best places you can optimize for better quality score.
      • How to organize and maneuver through piles of data with ease.
      • How to research specific terms to use in your ad copy.
      • What you need to do for problem quality scores and sudden changes in quality score.
      • How to create an effective landing page that ensures a consistently high quality score.
    • Testing and advanced landing page strategy:
      • The best ways to test your ad copy.
      • How to run tests in a low volume account.
      • How to choose the right landing pages for each of your ad campaigns.
      • How to streamline your landing pages using page segmentation.
      • How AdWords Campaign Experiments (ACE) can be used to control risk.
      • How to define and analyze your experiments.
      • The importance of testing for impact, not variations.
      • 8 different button variables.
      • 7 variables for creating forms.
      • 30 key optimization factors broken into 4 main categories.
    • Tools and other networks:
      • How to maneuver through your data in Bing Ads.
      • The differences between Google AdWords and Bing Ads.
      • How to create large amounts of ads with little effort.
      • How to manage your campaigns more efficiently.
      • How to set up PPC campaigns in LinkedIn and Facebook.
      • The benefits of having a custom Facebook page.
      • How to determine your budgets and bids for your social media PPC campaigns.
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