Search Engine Marketing Online Homepage
Search Engine Marketing Online Syllabus
Search Engine Marketing Online Demo
Price: $1,995
Formats: online, instructor email support
Company: Kennesaw State University Continuing Education

Search Engine Marketing Online Features

Search Engine Marketing Online offers search engine marketing training on SEO, PPC, and website copywriting.

Features include:

  • Course starts anytime.
  • Self-paced course.
  • 250 hours.
  • 1-to-1 instructor support via email.
  • 32 PDF Lessons: approximately 585 pages.
  • 2 PDF worksheets.
  • 3 Excel spreadsheets.
  • 40 interactive online review quizzes.
  • 26 assignments.
  • 4 interactive online exams.
  • 1 offline assignment.
  • 4 case studies.
  • 12 months access to:
    • online classroom area.
    • online quizzes and final exam.
    • lesson updates.
  • Search Engine Marketing Online course contents:
    • Search engine optimization 101:
      • Introduction to SEO.
      • Search engine basics.
      • SEO requirements gathering.
      • Keyword research.
      • Title and meta tag creation.
      • SEO copywriting.
      • SEO integration.
      • SEO integration.
      • Search engine spam.
      • SEO reporting and conversions.
    • Search engine optimization 201:
      • Overview of SEO.
      • Site architecture.
      • Text content.
      • Dynamic content.
      • Graphics.
      • Flash and splash pages.
      • Frames and tables.
      • Link popularity.
      • Pay for performance.
      • Measuring SEO ROI.
      • Starting your own SEO business.
    • Pay-per-click marketing 101:
      • Introduction to pay-per-click marketing.
      • Pay-per-click campaign preparation.
      • An introduction to Google AdWords.
      • How to set up an AdWords account.
      • An introduction to Yahoo! search marketing.
      • How to set up a Yahoo! sponsored search account.
      • Keyword research for PPC campaigns.
      • Ad copy creation for PPC campaigns.
      • Landing page creation for PPC campaigns.
      • PPC campaign conversion and ROI measurement.
    • Pay-per-click marketing 201:
      • Overview of PPC marketing.
      • Pay-per-click search engines.
      • Key elements of a successful PPC campaign.
      • Building effective PPC ads.
      • How to structure your PPC campaign.
      • Effective PPC bidding strategies.
      • How to create killer landing pages.
      • Tracking PPC conversions.
      • A/B split testing.
      • How to measure ROI on PPC.
    • Web site copywriting 101:
      • Program introduction.
      • The most important (and most overlooked) aspect of copywriting.
      • Discover what copy type fits your target audience best.
      • Guess what? Men and women are different!
      • Writing to please everybody.
      • Headlines: the beginning and the end.
      • Features vs. benefits: do you really know the difference?
      • Adding emotions and dreams and tugging on heartstrings.
      • The power points of your copy.
      • A.I.D.
      • And the buying process.
      • Search engine optimization: copy is crucial.
      • Final thoughts.
  • Instructor bio:
    • Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's also a moderator at the Search Engine Watch Forums.
    • Karon Thackston is owner of Marketing Words, Inc. a full-service copywriting company specializing in search engine copywriting. Karon is author and publisher of 3 ebooks, including the popular Step-by-Step Copywriting Course.
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