Search Engine Marketing Online

Search Engine Marketing Online offers search engine marketing training on SEO, PPC, and website copywriting.

Features include:

• Course starts anytime.
• Self-paced course.
• 250 hours.
• 1-to-1 instructor support via email.
• 32 PDF Lessons: approximately 585 pages.
• 2 PDF worksheets.
• 3 Excel spreadsheets.
• 40 interactive online review quizzes.
• 26 assignments.
• 4 interactive online exams.
• 1 offline assignment.
• 4 case studies.
• 12 months access to:
  • online classroom area.
  • online quizzes and final exam.
  • lesson updates.
• Search Engine Marketing Online course contents:
  • Search engine optimization 101:
    • Introduction to SEO.
    • Search engine basics.
    • SEO requirements gathering.
    • Keyword research.
    • Title and meta tag creation.
    • SEO copywriting.
    • SEO integration.
    • SEO integration.
    • Search engine spam.
    • SEO reporting and conversions.
  • Search engine optimization 201:
    • Overview of SEO.
    • Site architecture.
    • Text content.
    • Dynamic content.
    • Graphics.
    • Flash and splash pages.
    • Frames and tables.
    • Link popularity.
    • Pay for performance.
    • Measuring SEO ROI.
    • Starting your own SEO business.
  • Pay-per-click marketing 101:
    • Introduction to pay-per-click marketing.
    • Pay-per-click campaign preparation.
    • An introduction to Google AdWords.
    • How to set up an AdWords account.
    • An introduction to Yahoo! search marketing.
    • How to set up a Yahoo! sponsored search account.
    • Keyword research for PPC campaigns.
    • Ad copy creation for PPC campaigns.
    • Landing page creation for PPC campaigns.
    • PPC campaign conversion and ROI measurement.
  • Pay-per-click marketing 201:
    • Overview of PPC marketing.
    • Pay-per-click search engines.
    • Key elements of a successful PPC campaign.
    • Building effective PPC ads.
    • How to structure your PPC campaign.
    • Effective PPC bidding strategies.
    • How to create killer landing pages.
    • Tracking PPC conversions.
    • A/B split testing.
    • How to measure ROI on PPC.
  • Web site copywriting 101:
    • Program introduction.
    • The most important (and most overlooked) aspect of copywriting.
    • Discover what copy type fits your target audience best.
    • Guess what? Men and women are different!
    • Writing to please everybody.
    • Headlines: the beginning and the end.
    • Features vs. benefits: do you really know the difference?
    • Adding emotions and dreams and tugging on heartstrings.
    • The power points of your copy.
    • A.I.D.
    • And the buying process.
    • Search engine optimization: copy is crucial.
    • Final thoughts.
• Instructor bio:
  • Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's also a moderator at the Search Engine Watch Forums.
  • Karon Thackston is owner of Marketing Words, Inc. a full-service copywriting company specializing in search engine copywriting. Karon is author and publisher of 3 ebooks, including the popular Step-by-Step Copywriting Course.