Search Engine Optimization For Dummies Homepage
Price: $16.49/17.48
Formats: paperback, Kindle
Version: 5th edition
Released: July 31, 2012
Tags: learn seo

Search Engine Optimization For Dummies Features

Search Engine Optimization For Dummies 5th edition, by Peter Kent, is a SEO beginner's guide on how to improve search engine rankings.

Features include:

  • 456 pages.
  • Covers search engine basics to help you get started.
  • Discover and learn content marketing and reuse, new tracking tools, platform management, and reputation management.
  • Details the ways to build search-engine friendly sites.
  • How to register your site with directories and indexes.
  • Learn how to use analysis tools to track results.
  • Explains how to use link popularity in order to boost rankings.
  • Zero's in on advertising your site by using pay-per-click options.
  • Discover how to set up your web pages for the best chance of first-page rankings.
  • Steps for setting up pages that search engines will index.
  • Secrets for giving your site greater visibility in search engines.
  • Ways to ensure you appear in local search results.
  • Tips for selecting the right keywords in your web pages.
  • Details on building an effective linking strategy.
  • How to make the most of social networking and video.
  • Techniques to track how your site is doing.
  • Develop a search strategy and use local search capabilities.
  • Build sites that increase your search visibility.
  • Details how to submit pages to the search engines.
  • Learn how to get the most out of site links.
  • Analyze results with updated tracking tools.
  • Learn how to maximize content marketing and reputation management strategies.
  • About the author: Peter Kent is an e-commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as, Zillow, and hundreds of small and medium-sized businesses.