Search Engine Optimization For Dummies

Search Engine Optimization For Dummies 5th edition, by Peter Kent, is a SEO beginner's guide on how to improve search engine rankings.

Features include:

• 456 pages.
• Covers search engine basics to help you get started.
• Discover and learn content marketing and reuse, new tracking tools, platform management, and reputation management.
• Details the ways to build search-engine friendly sites.
• How to register your site with directories and indexes.
• Learn how to use analysis tools to track results.
• Explains how to use link popularity in order to boost rankings.
• Zero's in on advertising your site by using pay-per-click options.
• Discover how to set up your web pages for the best chance of first-page rankings.
• Steps for setting up pages that search engines will index.
• Secrets for giving your site greater visibility in search engines.
• Ways to ensure you appear in local search results.
• Tips for selecting the right keywords in your web pages.
• Details on building an effective linking strategy.
• How to make the most of social networking and video.
• Techniques to track how your site is doing.
• Develop a search strategy and use local search capabilities.
• Build sites that increase your search visibility.
• Details how to submit pages to the search engines.
• Learn how to get the most out of site links.
• Analyze results with updated tracking tools.
• Learn how to maximize content marketing and reputation management strategies.
• About the author: Peter Kent is an e-commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as TowerRecords.com, Zillow, and hundreds of small and medium-sized businesses.