SEOToolSet Training Features
SEOToolSet Training, by Bruce Clay, offers standard and advanced SEO training courses in the United States and around the world.
Features include:
- Available in:
- United States: Simi Valley, California.
- Italy: Milan.
- Australia: Perth, Melbourne, Brisbane, Sydney.
- New Zealand: Auckland.
- India: New Delhi.
- Japan: Tokyo.
- Brazil: Sao Paulo.
- Switzerland.
- Standard 3 day course:
- Various ways customers may be searching for businesses online.
- Various search channels, including organic search, paid search, local search, and multi-media search verticals for which a business can be ranked.
- Search engines' ranking algorithm factors, including on-page elements, site architecture and off-page elements.
- How to optimize a business website and online presence to increase the likelihood of ranking for relevant search verticals.
- SEO tactics that search engines considered to be unfairly manipulative and thus may be punished with low rankings or deindexation.
- Understand the factors search engines use to rank websites for user queries.
- Learn to beat the competition.
- Discover how to identify the best keywords for your site.
- Understand how to make your site more relevant to your target audience.
- Learn SEO practices that increase click-through rates.
- See how to use SEOToolSet to implement the methodology.
- Analyze your site and competitors' sites for metrics related to keywords, rankings and site performance.
- Identify common technical challenges and tactics to avoid.
- Learn to configure and use the SEO tools on your website.
- 290+ presentation slides on:
- The importance of SEO.
- SEO concepts.
- Meet the search engines.
- Future of search.
- SEOToolSet setup.
- Ranking reports.
- Page analysis.
- Website anatomy.
- Linking strategies.
- Siloing concepts.
- Analytics.
- Best practices.
- Style guide.
- Site analysis lab.
- Gloassary.
- Advanced 1.5 day course:
- The data collected and analysis performed by each tool in the SEOToolSet.
- Hands-on application of data provided by the SEO tools as gained by an in-class lab.
- What is expected to pass SEOToolSet certification testing.
- Hands on assignments using the SEO tools and applying advanced search engine optimization techniques.
- Advanced training binder including training materials, sample test questions, and a login to take the SEOToolSet Certification Exam 30 days after completing the course.
- After completing the advanced SEO training course, you're eligible to take certification exam to become a SEOToolSet Certified Analyst, Organization or Partner.
- 160+ presentation slides on:
- SEOToolSet certifcation program.
- SEO concepts: advanced topics.
- SEOToolSet site review lab.
- Certification test preview.
- Detailed manual including SEO training materials.
- An account to use the SEOToolSet, LinkMaps, Dynamic Site Mapping, and PathMaps SEO tools for 3 months for use on up to 7 domains.
- Lunch each day.
- Trainer: Bruce Clay, founder and President of Bruce Clay, Inc., an internet marketing optimization firm. He's also the author of, "Search Engine Optimization All-in-One for Dummies". Bruce is on the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.
