SMMU Local Marketing

SMMU Local Marketing offer 8 training modules on internet marketing strategies, with access to webinars and streaming videos.

Features include:

• 8 sessions.
• Streaming online videos.
• Audio MP3s.
• Unabridged transcripts.
• Guest expert webinars.
• Live Q&A.
• Step-by-step cheat sheets.
• Immediate access.
• Receive a certificate of training.
• Session 1: introduction to the internet marketing process:
  • How to identify common internet marketing challenges for small business.
  • What impact the evolution of local internet marketing has had for local business.
  • How to start mapping an internet marketing process for your business.
  • How a successful marketing strategy creates engagement with prospects and customer.
  • How to leverage the power of a call to action in your marketing strategy.
• Session 2: the website is the hub:
  • Why most small business objectives for their website fail.
  • How to develop a strong message to market match for your audience.
  • How to enable a strong level of engagement between your prospective customers and your business.
  • How to motivate your prospects to take action.
  • How to decide whether to build and maintain your website yourself or hire outside.
• Session 3: targeted email marketing for business:
  • Why building a list is so important to your business.
  • How to create a method to capture your prospect’s information.
  • How to target the right message to the right audience for maximum effect.
  • How to choose an email marketing service.
  • How to measure the effectiveness of your email campaigns.
• Session 4: search engine optimization for local business:
  • How to discover the top search terms your market is already using every day.
  • How boost your site ranking for each of the search terms you target.
  • What things on your website you might be doing to cause you to drop in rankings.
  • How to build credibility and authority for your site from the search engine view.
  • Who you need to develop relationships with in order to help build search ranking.
• Session 5: Google for business:
  • How to effectively place ads on Google that you only pay for on a performance basis.
  • How to integrate your business marketing information with Google Maps to build a comprehensive presence for people searching for businesses in your area.
  • How to edge out the competition with other competitors also trying to use Maps.
  • How to build a level of trust for your business and present prospects with other customer’s views of their own experience.
  • How you as a small, medium, or large business can successfully leverage all of these tools Google offers.
• Session 6: video marketing for business:
  • How video can help you build a base of loyal fans.
  • How to produce video with inexpensive tools and without a lot of effort.
  • How to use the same project management process that Hollywood producers use to create blockbuster films.
  • How to craft a video that holds the attention of the viewer.
  • Where to promote your video and how to drive traffic to your site as the result of people viewing it online.
• Session 7: hybrid marketing for business:
  • Ways to drive traffic to your website from offline channels.
  • How to leverage your existing marketing efforts in the most effective fashion.
  • How to tap into the explosion in mobile marketing.
  • How to get your message in front of a prospective customer without competing with other offers.
  • How to measure the ROI of your offline spending by integrating with online tools.
• Session 8: measuring the outcome:
  • How to design a marketing game plan with performance measurement built-in from the beginning.
  • How to standardize the work flow within your business to achieve consistent results.
  • How to predict future prospective customer behavior by measuring their actions.
  • How to build a powerful financial model that will help you make better marketing investment decisions.
  • How to adapt your business based on the information you learn on an ongoing basis.