SMMU Pay Per Click

SMMU Pay Per Click shows you the methods and techniques used to win at Google AdWords.

Features include:

• 6 sessions.
• Streaming online videos.
• Audio MP3s.
• Unabridged transcripts.
• Guest expert webinars.
• Live Q&A.
• Step-by-step cheat sheets.
• Immediate access.
• Receive a certificate of training.
• Session 1: how to research keywords to find pockets of buyers:
  • Inversion method for keywords research.
  • Quickest way to organize AdWords accounts.
  • Creating continuity to increase conversions.
  • How to win in current PPC environment.
  • Value of different keyword matching types.
  • How to control when Google triggers your ads.
  • Where the biggest PPC opportunities are hidden.
  • Tools for keyword research.
• Session 2: designing landing pages:
  • Developing PPC-specific landing pages.
  • 12 step method for developing and testing landing pages.
  • Easy way to plan a landing page.
  • 8 ideas for landing pages.
  • 7 components of landing pages.
  • 4 dimensions Google uses to evaluate landing pages.
  • 5-point checklist for landing page optimization.
  • Translate your product or service to landing pages.
• Session 3: designing and testing conversion funnels:
  • Understand goals, funnels and conversions.
  • Design goals and funnels to track your conversions.
  • Aspects of your funnel are losing interest.
  • Ways to fix issues upstream from conversions.
  • Defining major and minor conversions.
  • Planning marketing budget from funnel steps.
  • Identifying leaks in your revenue stream.
  • Tested formula for optimization.
• Session 4: setting up AdWords campaigns:
  • To use campaigns settings to control your budget goals and targeting.
  • Segmenting networks, geographic, and computer devices.
  • Ways to use budget settings to get select impressions.
  • How to organize keywords lists and importing into AdWords.
  • System for increasing keyword to ad text relevancy.
  • Methods for using third-party PPC tools.
  • To use Traffic Estimator to establish most valuable bids.
  • Ad text A/B tests and free tools.
  • 12 optimization tips once your campaign has gone live.
• Session 5: setting up Google Analytics for PPC:
  • Setting up accounts, profile, filters and users.
  • Installing standards and advanced tracking scripts.
  • How analytics tracks vs. AdWords.
  • Setting up conversion goal tracking and funnels for visualization.
  • To use key reports to get insights from analytics.
  • Ways to automate daily reporting to track website sites.
  • 5 key reports to monitor your traffic.
  • Method for monitoring visitor quality and engagement.
  • How to use analytics to find the leaks in your sales funnels.
• Session 6: how to use analytics to find the leaks in your sales funnels:
  • A way to make designing your tests stress free.
  • When to use A/B test versus multivariate.
  • Setting up your first A/B and multivariate experiments.
  • Install tracking scripts for website optimizer.
  • Ideas for A/B testing your landing pages.
  • Common landing page test mistakes to avoid.
  • How to create quickly variations of your landing pages.
  • Measuring and monitoring winning landing pages.