SMMU Search Engine Optimization Homepage
Price: $797
Formats: online videos, MP3s, webinars
Company: Social Media Marketing University
Tags: learn seo

SMMU Search Engine Optimization Features

SMMU Search Engine Optimization helps you learn SEO with an online course, live Q&A, and guest expert webinars.

Features include:

  • 8 sessions.
  • Streaming online videos.
  • Audio MP3s.
  • Unabridged transcripts.
  • Webinars.
  • Live Q&A.
  • Step-by-step cheat sheets.
  • Immediate access.
  • Receive a certificate of training.
  • Session 1: why SEO:
    • Indentify core results page components.
    • What’s happening to advertising dollars and how to capitalize on it.
    • How local search is impacting business at all levels.
    • The power of LSI.
    • How to check your current status for free.
  • Session 2: planning silos and introduction to keywords:
    • How to map out your website for best results.
    • Learn a technique to organize your content in a way that both readers and search engines love.
    • How to use free tools to help make your content more relevant.
  • Session 3: architecture or SEO:
    • What is site architecture.
    • Standard best practices for the structures behind the scenes.
    • How to improve your ranking by using the right tags.
    • Simple steps to make your content shine.
  • Session 4: keyword and competitor analysis:
    • How to setup a simple keyword analysis system.
    • Use free tools to see what people are searching for.
    • How to analysis your competitors keywords.
    • Find the age of domain names.
  • Session 5: SEO copywriting:
    • How to best utilize your keywords.
    • Effective tags to make your content shine.
    • Structuring your content for success.
    • Tricks of the trade.
  • Session 6: linking:
    • How to build consistent online profiles.
    • Pushing your site out to the masses.
    • The right way to build external links.
    • The first steps in building quality links to your website.
  • Session 7: local search ranking:
    • The top local search tools to get listed in.
    • Building consistent online profiles.
    • Getting citations that catch the attention of the search engines.
  • Session 8: accessibility:
    • Why accessibility is critical to go search engine rankings.
    • What happens next.
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