Social Engagement Strategy Homepage
Price: $1,065
Formats: workshop
Company: Limited

Social Engagement Strategy Features

Social Engagement Strategy are advanced hands-on social media training workshops with case studies, class discussion and 1-to-1 consultation.

Features include:

  • Held in the United Kingdom.
  • 1-day workshop.
  • 9:30am to 4.30pm.
  • Small class sizes.
  • Hands on one-to-one consultation.
  • Case studies.
  • Practical benchmarking exercises.
  • Best practice examples and specifics.
  • Understand the reasons and motivation of why people use the social web.
  • Establish how you can set up your organization's social web approach.
  • Encourage online word of mouth sharing of your organization's content.
  • Understand how to integrate measurement tools.
  • The workshop covers:
    • A look at the existing thinking of the customer journey from McKinsey and Harvard.
    • Mapping the consumer journeys for your business: identity, motivation and behavior; passive and active people and why they typically converse about organizations.
    • Business alignment: how an organization should be available and accessible to support people across the social web and as an organization.
    • Multichannel approach: ensuring the social web supports and is integrated with other communications channels at every stage; and the internal business structure needed to manage this effectively.
    • Advocacy: the techniques associated with the organic spread of your content online (word of mouth).
    • Measurement: the types of measures to consider from awareness through to advocacy.
    • Emerging techniques: these arrive so quickly, however, geo-location channels and ratings technology will be discussed and their business impact assessed.
    • Practical: putting it all together in a practical session that provides value to your organization, and can be continued "back at base".
  • The trainer: Karl Havard joined TBG Digital at the end of March 2012; prior to which he was the chief strategy officer for Wunderman.