Social Media Marketing For Dummies

Social Media Marketing For Dummies 2nd edition, by Shiv Singh and Stephanie Diamond, is a social media strategy beginner's guide.

Features include:

• 408 pages.
• How to analyze your competitors' efforts.
• Tips on using FourSquare, YouTube, and LinkedIn.
• How to create Facebook, Twitter, and Google+ strategies.
• See what real-time marketing can do.
• Discover social media niches to explore.
• Learn how to create action plans.
• Explore the 10 top tools for social media marketing.
• Identify social media sites that appeal to your target audience.
• Learn which social platform works best for which objectives.
• Learn to monitor results and assess your program's effectiveness.
• Explore the many aspects of social media.
• Discover where social media marketing fits into the marketing funnel.
• Examine the role of social influencers and their contributions.
• Find out how to make your campaign work with your website.
• Learn to do social media marketing with no budget.
• Research your customers' online activities.
• Create a campaign roadmap that defines your objectives.
• Benefits of tying good works to your brand.
• Characteristics your social voice should have.
• Tips on developing a social media voice that appeals to customers.
• How to get your message out to large social networks and niche sites.
• Learn how to build and launch a campaign for a small or large business.
• Making the most of your company website and blog.
• Compare the wide variety of marketing options on mainstream social platforms.
• Discover the mobile options, such as RFID, custom apps and widgets, and mobile communities.
• About the authors:
  • Shiv Singh is global head of digital for PepsiCo Beverages. Previously, he worked with Razorfish. Shiv has been published widely, and he has spoken at many conferences.
  • Stephanie Diamond is a thought leader and management marketing professional with years of experience building profits in more than 75 different industries.