Social Media Marketing For Dummies Homepage
Price: $13.99/14.73
Formats: paperback, Kindle
Version: 2nd edition
Released: April 3, 2012

Social Media Marketing For Dummies Features

Social Media Marketing For Dummies 2nd edition, by Shiv Singh and Stephanie Diamond, is a social media strategy beginner's guide.

Features include:

  • 408 pages.
  • How to analyze your competitors' efforts.
  • Tips on using FourSquare, YouTube, and LinkedIn.
  • How to create Facebook, Twitter, and Google+ strategies.
  • See what real-time marketing can do.
  • Discover social media niches to explore.
  • Learn how to create action plans.
  • Explore the 10 top tools for social media marketing.
  • Identify social media sites that appeal to your target audience.
  • Learn which social platform works best for which objectives.
  • Learn to monitor results and assess your program's effectiveness.
  • Explore the many aspects of social media.
  • Discover where social media marketing fits into the marketing funnel.
  • Examine the role of social influencers and their contributions.
  • Find out how to make your campaign work with your website.
  • Learn to do social media marketing with no budget.
  • Research your customers' online activities.
  • Create a campaign roadmap that defines your objectives.
  • Benefits of tying good works to your brand.
  • Characteristics your social voice should have.
  • Tips on developing a social media voice that appeals to customers.
  • How to get your message out to large social networks and niche sites.
  • Learn how to build and launch a campaign for a small or large business.
  • Making the most of your company website and blog.
  • Compare the wide variety of marketing options on mainstream social platforms.
  • Discover the mobile options, such as RFID, custom apps and widgets, and mobile communities.
  • About the authors:
    • Shiv Singh is global head of digital for PepsiCo Beverages. Previously, he worked with Razorfish. Shiv has been published widely, and he has spoken at many conferences.
    • Stephanie Diamond is a thought leader and management marketing professional with years of experience building profits in more than 75 different industries.