Social Media Practitioner Course

Social Media Practitioner Course is a self-paced or 12-week coached social media training course.

Features include:

• Training plans:
  • Self-paced plan: $299 per month.
  • Coached course: $3,500 12-week course (includes 90 days coached training).
• Web-based training.
• Streaming video lessons.
• Live interactive webinars.
• Practical exercises.
• Cross training.
• Virtual office hours.
• Faculty mentoring.
• Structured curriculum schedule.
• 7 live monthly cross-discipline webinars.
• Turn in weekly homework for personalized faculty feedback.
• Tackle a final, real-world project.
• Get faculty guidance and grading.
• Certification recognized industrywide.
• Regular quizzes let you test your growing knowledge.
• Graduates qualify for OMCP certification.
• Maintain your knowledge with ongoing membership.
• Master next-generation YouTube marketing.
• Use micro-blogs like Twitter for increased reach.
• Capture targeted leads through Facebook and LinkedIn.
• Build viral campaigns with Jenn's 6 part series.
• Get influential thought leaders to share your message.
• Manage and protect your online reputation.
• Instant access.
• User forums.
• Ask questions 24/7.
• Curriculum:
  • Introduction to social media & creating a strategy:
    • Why social media is important for your business.
    • What your social media options are.
    • How to promote subscriptions with email, feeds and social media.
    • How to use your blog to direct traffic to your other properties.
    • The single biggest challenge of creating a social media campaign.
    • Where to find focused, high volume, emotionally invested links and traffic.
    • How to build a strategy to make the best use of your time.
    • Which social media types deliver the most impact.
  • Blogging for business:
    • How to meet the challenges you'll face in starting your own blog.
    • How to implement best practices, including tips for grabbing attention and tactics to avoid.
    • How to leverage social media tie-ins for building connections and spreading the word about your blog.
    • How to craft the perfect pitch to get your message heard and shared by other bloggers.
    • What makes a corporate blog successful, and examples of blogs done right.
  • Viral marketing:
    • How to cut advertising costs.
    • How to define viral success.
    • How to find the right audience.
    • Lessons from main street business practices.
    • The 4 sharing factors you need to know.
    • 6 common viral campaign themes and how you can use them.
    • How to define your viral goals.
    • The allure and the danger of controversy.
    • How to negotiate the corporate social media curve.
  • Finding and communicating with your influencers:
    • How to locate key influencers using online resources.
    • How to motivate someone to spread your message.
    • The number one rule of pitching.
    • What you should do before pitching.
    • How to deconstruct your audience.
  • Video and YouTube:
    • The 10 elements in the two-step flow model.
    • How to optimize your video for YouTube search.
    • How to find the users who are searching specifically for you.
    • What the YouTube search algorithm looks at.
    • How videos are shared and discovered.
  • Social networking and Facebook:
    • How to expand your network while maintaining control.
    • What makes Facebook and LinkedIn so powerful.
    • What people are sharing.
    • The benefits of marketing your business on Facebook.
    • The restrictions behind business pages.
    • How to claim your vanity URL.
    • What EdgeRank is, how to use it and how to boost it.
    • How to interact with Facebook from external pages.
    • How to use and setup Facebook check-ins.
    • How to target your Facebook ads to specific groups of people.
    • What sponsored stories are and how to use them.
  • Microblogging and Twitter:
    • How microblogging can help you define, and connect with, your audience.
    • Basic techniques to maximize marketing strategy and promote business.
    • How to maximize your Twitter presence and visibility.
    • How to build your brand with a bio and custom backgrounds.
    • How big and small companies are using Twitter.
    • How to boost business on slow days.
    • Strategy techniques for building your brand, traffic, and converting.
    • 4 goals to build upon with specific strategies to meet them.
    • The 5 things you should be tracking.
    • Easy ways to track sales and conversions with Twitter.
  • Online reputation management:
    • The 5 most important things to measure.
    • Why it's about more than counting followers.
    • Where to go for social media monitoring.
    • How to interpret the results you get.
    • How the things you hear can guide content creation.
    • Why you should track mentions of your competitors.
    • When to respond to the conversation.
    • The 5 critical steps to reputation management.
  • Bonus: social news networks:
    • Why social news has been such a phenomenon.
    • How social bookmarking works.
    • How to recognize and leverage power vs niche sites.
    • Why social bookmarking can be difficult to succeed with.
    • Who the power players are in the space.
    • Why you may be better off targeting the smaller social news sites.
    • How to set up a voter network - even though you shouldn't.
  • Bonus: marketing through Linkedin:
    • The four key steps to get you started.
    • How to add links to your press release.
    • Why you should integrate your Tweets and blogs.
    • Why you should integrate your existing connections.
    • How to take your profile to the next level.
    • How you can use groups for job hunting.
    • How to use "answers" to connect with key contacts.