Price: $299 per month or $3,500
Formats: online/coached training
Company: Market Motive Inc.
Tags: social media training
Social Media Practitioner Course Features
Social Media Practitioner Course is a self-paced or 12-week coached social media training course.
Features include:
- Training plans:
- Self-paced plan: $299 per month.
- Coached course: $3,500 12-week course (includes 90 days coached training).
- Web-based training.
- Streaming video lessons.
- Live interactive webinars.
- Practical exercises.
- Cross training.
- Virtual office hours.
- Faculty mentoring.
- Structured curriculum schedule.
- 7 live monthly cross-discipline webinars.
- Turn in weekly homework for personalized faculty feedback.
- Tackle a final, real-world project.
- Get faculty guidance and grading.
- Certification recognized industrywide.
- Regular quizzes let you test your growing knowledge.
- Graduates qualify for OMCP certification.
- Maintain your knowledge with ongoing membership.
- Master next-generation YouTube marketing.
- Use micro-blogs like Twitter for increased reach.
- Capture targeted leads through Facebook and LinkedIn.
- Build viral campaigns with Jenn's 6 part series.
- Get influential thought leaders to share your message.
- Manage and protect your online reputation.
- Instant access.
- User forums.
- Ask questions 24/7.
- Curriculum:
- Introduction to social media & creating a strategy:
- Why social media is important for your business.
- What your social media options are.
- How to promote subscriptions with email, feeds and social media.
- How to use your blog to direct traffic to your other properties.
- The single biggest challenge of creating a social media campaign.
- Where to find focused, high volume, emotionally invested links and traffic.
- How to build a strategy to make the best use of your time.
- Which social media types deliver the most impact.
- Blogging for business:
- How to meet the challenges you'll face in starting your own blog.
- How to implement best practices, including tips for grabbing attention and tactics to avoid.
- How to leverage social media tie-ins for building connections and spreading the word about your blog.
- How to craft the perfect pitch to get your message heard and shared by other bloggers.
- What makes a corporate blog successful, and examples of blogs done right.
- Viral marketing:
- How to cut advertising costs.
- How to define viral success.
- How to find the right audience.
- Lessons from main street business practices.
- The 4 sharing factors you need to know.
- 6 common viral campaign themes and how you can use them.
- How to define your viral goals.
- The allure and the danger of controversy.
- How to negotiate the corporate social media curve.
- Finding and communicating with your influencers:
- How to locate key influencers using online resources.
- How to motivate someone to spread your message.
- The number one rule of pitching.
- What you should do before pitching.
- How to deconstruct your audience.
- Video and YouTube:
- The 10 elements in the two-step flow model.
- How to optimize your video for YouTube search.
- How to find the users who are searching specifically for you.
- What the YouTube search algorithm looks at.
- How videos are shared and discovered.
- Social networking and Facebook:
- How to expand your network while maintaining control.
- What makes Facebook and LinkedIn so powerful.
- What people are sharing.
- The benefits of marketing your business on Facebook.
- The restrictions behind business pages.
- How to claim your vanity URL.
- What EdgeRank is, how to use it and how to boost it.
- How to interact with Facebook from external pages.
- How to use and setup Facebook check-ins.
- How to target your Facebook ads to specific groups of people.
- What sponsored stories are and how to use them.
- Microblogging and Twitter:
- How microblogging can help you define, and connect with, your audience.
- Basic techniques to maximize marketing strategy and promote business.
- How to maximize your Twitter presence and visibility.
- How to build your brand with a bio and custom backgrounds.
- How big and small companies are using Twitter.
- How to boost business on slow days.
- Strategy techniques for building your brand, traffic, and converting.
- 4 goals to build upon with specific strategies to meet them.
- The 5 things you should be tracking.
- Easy ways to track sales and conversions with Twitter.
- Online reputation management:
- The 5 most important things to measure.
- Why it's about more than counting followers.
- Where to go for social media monitoring.
- How to interpret the results you get.
- How the things you hear can guide content creation.
- Why you should track mentions of your competitors.
- When to respond to the conversation.
- The 5 critical steps to reputation management.
- Bonus: social news networks:
- Why social news has been such a phenomenon.
- How social bookmarking works.
- How to recognize and leverage power vs niche sites.
- Why social bookmarking can be difficult to succeed with.
- Who the power players are in the space.
- Why you may be better off targeting the smaller social news sites.
- How to set up a voter network - even though you shouldn't.
- Bonus: marketing through Linkedin:
- The four key steps to get you started.
- How to add links to your press release.
- Why you should integrate your Tweets and blogs.
- Why you should integrate your existing connections.
- How to take your profile to the next level.
- How you can use groups for job hunting.
- How to use "answers" to connect with key contacts.
- Introduction to social media & creating a strategy: