The Art of SEO

The Art of SEO 2nd edition, by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fiskin, is a guide to help you plan and execute a comprehensive SEO strategy.

Features include:

• 718 pages.
• Learn search engine basics and advanced techniques.
• How to understand search engine results.
• How to determine your audience and finding your niche.
• Learn about country specific search engines.
• Learn about keyword research.
• How to develop a search friendly website.
• Keyword target and content optimization.
• Explore the underlying theory behind SEO and how search engines work.
• Learn the steps you need to prepare for, execute, and evaluate SEO initiatives.
• Examine a number of advanced strategies and tactics.
• Understand the intricacies involved in managing complex SEO projects.
• Comprehend SEO’s many intricacies and complexities.
• Explore the underlying theory and inner workings of search engines.
• Learn how to optimize for vertical search.
• Understand the role of social media, user data, and links.
• Discover tools to track results and measure success.
• Recognize how changes to your site can confuse search engines.
• Learn to build a competent SEO team with defined roles.
• Glimpse the future of search and what lies ahead for the SEO industry.
• Learn new ranking methods involving user engagement and social media.
• Spam filtering and penalties.
• Learn about content theft.
• About the authors:
  • Eric Enge is the founder and CEO of Stone Temple Consulting, a SEO firm that serves a wide variety of companies, including Fortune 100 companies. He writes regular columns in Search Engine Land and Search Engine Watch, and has also provided feature articles to SEOmoz.
  • Stephan Spencer is the author of Google Power Search (O'Reilly, 2011). He is the founder of Netconcepts, a leading SEO firm that was acquired in January 2010 by search marketing agency Covario.
  • Jessie Stricchiola is the founder of Alchemist Media, Inc., a San Francisco search engine marketing company. She has been a guest speaker at each of the search industry's leading conferences including Incisive Media's Search Engine Strategies Conferences, Danny Sullivan's Search Marketing Expo, WebmasterWorld's PubCon, ad:Tech, WebGuild, and Shop.org.
  • Rand Fishkin is CEO and co-founder of Moz, a Seattle-based startup focused on building software for marketers.