The Complete Idiot's Guide to Guerrilla Marketing Homepage
Price: $11.99/18.95
Formats: paperback, Kindle
Released: January 2, 2008

The Complete Idiot's Guide to Guerrilla Marketing Features

The Complete Idiot's Guide to Guerrilla Marketing, by Susan Drake and Colleen Wells, is a guerrilla marketing guide for gaining new customers while saving money.

Features include:

  • 352 pages.
  • Attention grabbing ideas.
  • Includes dozens of effective, practical, money-saving ideas.
  • Detailed blueprint for gaining new customers.
  • Learning the basics of guerrilla marketing.
  • How to assess your target.
  • Discover which form of guerrilla marketing is right for you.
  • An overview of the guerrilla marketing techniques.
  • Learn how to create local and national word-of-mouth buzz.
  • Find out about internet strategies including viral ads.
  • Learn about promise-based marketing.
  • Discover inexpensive marketing techniques.
  • Tips on product placement in the media.
  • Learn the marketing essentials.
  • Discover the reasons why people choose 1 product over another.
  • Gives a basic overview of traditional marketing techniques.
  • Discover modern marketing marvels.
  • Determining who your influencers are.
  • Learn the power of buzz marketing.
  • Discover stunt marketing.
  • Talks about stealth marketing.
  • Learn about viral marketing.
  • How to use social networking sites and message boards.
  • Discovering social marketing with blogs and podcasts.
  • Touches on mobile marketing.
  • Learn about email marketing.
  • Learn how to create and spread the word.
  • Learn when to call in the professionals.
  • How to measure your guerrilla marketing.
  • Learn what not to do.
  • Discover how to keep your existing customers happy.
  • About the authors:
    • Susan Drake is the founder and president of Spellbinders, Inc, a 20-year- old marketing and communications firm that provides services to Fortune 500 corporations, including FedEx Corporation, Hilton Hotels Corporation, and Coca-Cola Enterprises.
    • Colleen Wells is a 15-year veteran of communications and marketing with Spellbinders, Inc, managing the development of e-tools and other leading edge communications.