The New Rules of Marketing & PR

The New Rules of Marketing & PR: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly, by David Meerman Scott, teaches you the latest trends in marketing and PR.

Features include:

• 366 pages.
• Learn how the old rules of marketing and PR are ineffective in an online world.
• How to reach your buyers directly.
• Using web-based communications to reach your buyers.
• Learn about social media and your target audience.
• How to develop content your buyers want to consume.
• Understanding what social media is.
• Learn about online forums.
• How to create your own Wiki.
• Understand the power of blogs.
• Learn how to monitor your blogs.
• Working with bloggers who talk about you.
• Discover how to comment on blogs to get your word out there.
• Understanding blogs in the world of the web.
• The four uses of blogs for marketing and PR.
• Discover how to use audio and video.
• How to use creative commons to spread your ideas.
• Learn about marketing and PR in real-time.
• Building your marketing and PR plan.
• Developing thought leadership content.
• Creating a viral buzz for fun and profit.
• Discover how web content influences the buying process.
• Mobile marketing reaching your buyers wherever they are.
• Learn about social networking sites and marketing.
• Blogging to reach your buyers.
• Discover how the reach the global market place.
• Learn about videos and podcasting.
• Discover how to use news releases to reach buyers directly.
• Learn about search engine marketing.
• How to create thoughtful content.
• Learn about effective writing for marketing and PR.
• Using RSS to deliver your web content to targeted niches.
• Learn how to make your site mobile friendly.
• Discover how to build your audience via mobile.
• Social networking and personal branding.
• Learn how to connect with your fans.
• How to optimize your social networking pages.
• Discover which social networking site is for you.
• How to build an audience for your blog.
• Learn about search engine optimization.
• About the author: David Meerman Scott has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.