The Secrets Of Word-of-Mouth Marketing Homepage
Price: $11.19/14.00
Formats: paperback, Kindle
Version: 2nd edition
Released: April 21, 2011

The Secrets Of Word-of-Mouth Marketing Features

The Secrets Of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth, by George Silverman, provides step-by-step guidance for constructing a viral marketing campaign.

Features include:

  • 272 pages.
  • Step-by-step guidance.
  • Discover tips, suggestions, and techniques.
  • Case studies and examples.
  • Targeting Web 2.0 customers.
  • Learn about product seeding.
  • Discover delivery mechanisms.
  • Approaches to inspire the kind of word-of-mouth that catches fire.
  • Harnessing the power of influencers.
  • Discover how to measure results.
  • Systematic approach to word-of-mouth.
  • Dominating your market.
  • How to use word-of-mouth.
  • How word-of-mouth works.
  • Learn how to construct the ultimate word-of-mouth campaign.
  • Discover the 6 steps to harnessing word-of-mouth.
  • Find out which methods work best.
  • Making a word-of-mouth checklist.
  • Word-of-mouth marketing for specific audiences and circumstances.
  • Discover the word-of-mouth mega power.
  • Learn the sources of word-of-mouth.
  • Search engine optimization.
  • How to research word-of-mouth.
  • Success stories of word-of-mouth.
  • Products with which you should avoid using word-of-mouth.
  • Internal word-of-mouth.
  • Learn about word-of-mouth fraud.
  • About the author: George Silverman has been designing successful campaigns since 1971. He is founder and CEO of Market Navigation, Inc., a consulting firm specializing in simplifying customers’ decision steps through word-of-mouth.