The Secrets Of Word-of-Mouth Marketing

The Secrets Of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth, by George Silverman, provides step-by-step guidance for constructing a viral marketing campaign.

Features include:

• 272 pages.
• Step-by-step guidance.
• Discover tips, suggestions, and techniques.
• Case studies and examples.
• Targeting Web 2.0 customers.
• Learn about product seeding.
• Discover delivery mechanisms.
• Approaches to inspire the kind of word-of-mouth that catches fire.
• Harnessing the power of influencers.
• Discover how to measure results.
• Systematic approach to word-of-mouth.
• Dominating your market.
• How to use word-of-mouth.
• How word-of-mouth works.
• Learn how to construct the ultimate word-of-mouth campaign.
• Discover the 6 steps to harnessing word-of-mouth.
• Find out which methods work best.
• Making a word-of-mouth checklist.
• Word-of-mouth marketing for specific audiences and circumstances.
• Discover the word-of-mouth mega power.
• Learn the sources of word-of-mouth.
• Search engine optimization.
• How to research word-of-mouth.
• Success stories of word-of-mouth.
• Products with which you should avoid using word-of-mouth.
• Internal word-of-mouth.
• Learn about word-of-mouth fraud.
• About the author: George Silverman has been designing successful campaigns since 1971. He is founder and CEO of Market Navigation, Inc., a consulting firm specializing in simplifying customers’ decision steps through word-of-mouth.