Viral Marketing
These viral marketing books will show you the latest strategies, tactics and techniques to building successful viral marketing campaigns.
Viral Explosions!, by Peggy McColl, teaches viral marketing techniques to establish an online presence and build your brand. Features: 224 pages, reaching a global audience, generate additional revenue, customer loyalty, build a subscriber base, and launching your viral explosion.
The Secrets Of Word-of-Mouth Marketing, by George Silverman, provides step-by-step guidance for constructing a viral marketing campaign. Features: 272 pages, case studies, delivery mechanisms, and targeting Web 2.0 customers.
Increase Online Sales Through Viral Social Networking, by Stephen Woessner, teaches you the fundamentals of social media and viral marketing. Features: 288 pages, Facebook, Twitter, LinkedIn, create accounts, and build an online community.
Word of Mouth Marketing, by Andy Sernovitz, shows how companies get their best customers through the power of word-of-mouth viral marketing. Features: 240 pages, getting your message to travel, tracking, social media, viral marketing, evangelists, buzz, and creating action plan.
Your Band Is A Virus, by James Moore, offers viral marketing advice and strategies for musicians or bands looking for exposure. Features: 76 pages, music marketing guide, DIY promotional strategies, using micro-job sites, branding, guerilla marketing, podcasts, and promoting to music blogs.
The New Rules of Marketing & PR, by David Meerman Scott, teaches you the latest trends in marketing and PR. Features: 366 pages, online forums, RSS feeds, create your own Wiki, power of blogs, using audio & video, mobile marketing, podcasting, social networking, and SEO.
