Web Marketing All In One For Dummies Homepage
Price: $20.23/21.22
Formats: paperback, Kindle
Version: 2nd edition
Released: August 7, 2012

Web Marketing All In One For Dummies Features

Web Marketing All In One For Dummies 2nd edition, offers 8 books in one covering internet marketing strategies.

Features include:

  • 936 pages.
  • 8 books in 1:
    • Establishing a Web Presence.
    • Search Engine Optimization.
    • Web Analytics.
    • Online Advertising.
    • E-Mail Marketing.
    • Blogging and Podcasting.
    • Social Media Marketing.
    • Mobile Marketing.
  • Tips for making your website search engine friendly.
  • The essentials to monitor and improve your site.
  • The rules for setting up pay-per-click campaigns.
  • Ways to send targeted e-mails that avoid complaints.
  • How to write blog posts that keep readers coming back for more.
  • Strategies for creating an effective social media plan.
  • Techniques for getting started with mobile advertising.
  • Provides invaluable advice for establishing a web presence.
  • How to get your message out with online advertising.
  • Zeroes in on search engine optimization so that your site can be discovered by search engines.
  • Explains how web analytics can offer you a better understanding of your web marketing efforts.
  • Details ways to establish an online voice with blogging and podcasting.
  • Walks you through the potential of social media marketing with Facebook, Twitter, and Google+.
  • About the authors:
    • John Arnold is the author of E-Mail Marketing For Dummies and co-author of Mobile Marketing For Dummies.
    • Ian Lurie is President of Portent, Inc.
    • Marty Dickinson is President of HereNextYear.
    • Elizabeth Marsten is Director of Search Marketing at Portent, Inc.
    • Michael Becker is the Managing Director of North America at the Mobile Marketing Association.