Web Marketing All In One For Dummies

Web Marketing All In One For Dummies 2nd edition, offers 8 books in one covering internet marketing strategies.

Features include:

• 936 pages.
• 8 books in 1:
  • Establishing a Web Presence.
  • Search Engine Optimization.
  • Web Analytics.
  • Online Advertising.
  • E-Mail Marketing.
  • Blogging and Podcasting.
  • Social Media Marketing.
  • Mobile Marketing.
• Tips for making your website search engine friendly.
• The essentials to monitor and improve your site.
• The rules for setting up pay-per-click campaigns.
• Ways to send targeted e-mails that avoid complaints.
• How to write blog posts that keep readers coming back for more.
• Strategies for creating an effective social media plan.
• Techniques for getting started with mobile advertising.
• Provides invaluable advice for establishing a web presence.
• How to get your message out with online advertising.
• Zeroes in on search engine optimization so that your site can be discovered by search engines.
• Explains how web analytics can offer you a better understanding of your web marketing efforts.
• Details ways to establish an online voice with blogging and podcasting.
• Walks you through the potential of social media marketing with Facebook, Twitter, and Google+.
• About the authors:
  • John Arnold is the author of E-Mail Marketing For Dummies and co-author of Mobile Marketing For Dummies.
  • Ian Lurie is President of Portent, Inc.
  • Marty Dickinson is President of HereNextYear.
  • Elizabeth Marsten is Director of Search Marketing at Portent, Inc.
  • Michael Becker is the Managing Director of North America at the Mobile Marketing Association.