Word of Mouth Marketing Homepage
Price: $10.85/11.99/17.95
Formats: paperback, Kindle, audio
Released: April 30, 2012

Word of Mouth Marketing Features

Word of Mouth Marketing: How Smart Companies Get People Talking, by Andy Sernovitz, shows how companies get their best customers through the power of word-of-mouth viral marketing.

Features include:

  • 240 pages.
  • Learn the essential concepts.
  • Discover the word-of-mouth manifesto.
  • Find out who will tell their friends to talk about you.
  • What is word-of-mouth marketing.
  • Getting your message to travel.
  • How to track what people are saying about you.
  • Understand how easy it is to work with:
    • Social media.
    • Viral marketing.
    • Evangelists.
    • Buzz.
  • 5 essential steps that make word-of-mouth work.
  • Discover everything you need to get started.
  • Reasons people talk about you.
  • Start using simple techniques that start conversations.
  • Rules of word-of-mouth marketing.
  • 5 Ts of word-of-mouth marketing.
  • 6 big ideas: deep stuff that changes marketing forever.
  • Word-of-mouth marketing techniques.
  • Creating your action plan.
  • About the author: Andy Sernovitz teaches word of mouth marketing and social media. He leads SocialMedia.org and WordofMouth.org. He also created the Word of Mouth Marketing Association and the Association for Interactive Marketing.