AdWords Wrapper: FREE AdWords Tool

Last Update: Friday, May 21, 2010.

If you're an advanced AdWords advertisers, you should check out JUMBO Keyword, an improved version of AdWords Wrapper with 70+ 1-click keyword editing functions to help you quickly clean up big keyword lists. It's free of course! ;-)

AdWords Wrapper is a free time saving tool that wraps keyword phrases in "quotation marks" (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.

Duplicates are automatically removed, and the list is sorted in character code order. Options include change to lowercase, remove bids, and remove URLs.

If you find this tool useful, please share it with others by adding a link to it on your web site. Bookmark AdWords Wrapper for future reference.

If you are experienced with Google AdWords, you know that you can change keyword matching options to better target ads. If you're unsure, Visit the Matching Options section in Google for more information on keyword matching.

What Does the Google AdWords Wrapper do?

Simply enter a list of keyword phrases and the Google AdWords Wrapper will turn it into 4 separate lists; a combination of Broad, Phrase and Exact Match, a combination of Phrase and Exact Match, Phrase Match only, and Exact Match only.

You then copy and paste the lists you want into Google AdWords, a text file, Excel spreadsheet, etc.

How To Use

To use the Google AdWords Wrapper, follow these easy steps:

1. Create your list of keyword phrases using the Google AdWords Keyword Tool.
2. Enter the keyword list in the input box below. Make sure each keyword phrase is on a new line.
3. Click (check) one or more of the options if you like.
4. Click the "Wrap AdWords" button.

Negative Keywords Maker

The Negative Keywords Maker lets you create negative keywords by inserting the minus sign "-" in front of keywords, with one click. Bids and URLs are automatically removed.

How To Use

To use the Negative Keywords Maker, follow these 2 easy steps:

1. Enter the keyword list in the input box below. Make sure each keyword phrase is on a new line.
2. Click the "Add Minus Sign" button.

Google AdWords Guides

Open all products listed below in separate tabs/windows to visit each product's web site without having to click on every product link.

Screenshot	Description
	Definitive Guide to Google AdWords, by Perry Marshall, is a how-to ebook on Google AdWords and features an example of setting up a real Google AdWords campaign for a real company, including ads, keywords, bid prices and bottom-line numbers from real companies in ten different industries, with 40 case studies, and screen shots of actual Google campaigns. It also offers the latest AdWords developments, including the Google Slap, dynamic keyword insertion, Google's budget optimizer, the new rules affecting affiliate marketers, better landing pages, sales conversion tracking, and expanded phrase matching. The new 2010 edition offers 6 new modules: Affiliate Marketing, Beginners, Content Network, Copywriting, Info Marketing and UK Marketing; a dozen brand new chapters covering Content Network, Analytics, Quality Score, and the new interface; Beginner's Guide to eCommerce, 43 new screen shots, 15 hours of new audio files, video presentations on targeted AdWords sections, and $25/$50/$75 credit towards free traffic for new AdWords advertisers.
	Format	Free Trial	Cost
	eBook download (PDF), MP3 audio, DVD, CDs	N/A	$49/$99/$197
	Visit the Definitive Guide to Google AdWords web site

Screenshot	Description
	Ultra-Advanced Google AdWords Strategies, by Perry Marshall, is a Google AdWords MP3 audio seminar (plus exhibits and 87-page transcript) of intermediate to advanced AdWords advertising techniques, case studies, and success stories by Perry Marshall, Don Crowther and Jason Potash. You also get access to a two and a half hour teleseminar recording and transcript of Jonathan Mizel and Perry Marshall covering all the Google AdWords fundamentals and basics. The full hardcopy version includes the instant downloads, plus a copy of the seminar on audio CD, and all exhibits and transcript in a binder, shipped to you via UPS.
	Format	Free Trial	Cost
	MP3 audio, CD, Binder	N/A	$99.95/$199.95
	Visit the Ultra-Advanced Google AdWords Strategies web site

Screenshot	Description
	Secret AdWord Tips, by Armand Morin, is an online video, recorded at Armand Morin Live, offering 14 strategies that show you how to lower cost per click costs, increase click through rate and quality score. You also receive a MP3 version and PDF transcript of the video.
	Format	Duration	Cost
	Online video + MP3 + PDF	80 minutes	$197
	Visit the Secret AdWord Tips web site

Notes:
• Update: [02/19/07] AdWords Wrapper now displays wrapped keywords by related keyword group. I would like to thank Keith Sager for the suggestion.
• I would like to thank Rose Sylvia for the following suggestions:
  • Added "Phrase" & [Exact] Match - minus broad match
  • Added options to change to lowercase, remove bids, and remove URLs
  • Fixed the spacing issue when keywords includes bids and/or URLs
  • Added instructions on how to disable the IE7 clipboard - Do you want to allow this webpage to access your clipboard? pop-up alert
  • Added a link to How to enable copy to clipboard in Firefox instructions
• Please help improve the service by reporting any bugs found. I also welcome any interesting ideas on improving or using this tool. Thanks.
• If you're still waiting after 15-30 seconds, try again with a smaller list of keywords.
• AdWords Wrapper typically only takes about one second to process a thousand lines of keywords. I recommend entering a maximum of 4-5,000 lines of keywords.
• Please note that the Google AdWords Wrapper does NOT find keywords related to the keywords you enter. It merely reformats the keywords you enter for AdWords matching options.
• Google AdWords Wrapper displays the number of keyword phrases and gives a warning if you exceed the limit of 2,000 keyword phrases per Ad Group accepted by Google AdWords.
• Other factors beyond my control may affect the speed of AdWords Wrapper. For example, a slow internet connection, or if many people are using the tool at the same time. So please be patient.
• Privavcy Concerns: I respect your privacy. As such, AdWords Wrapper does NOT collect or store any of the data entered into the forms or generated via the use of the Google AdWords Wrapper tool. The data you enter is only used to generate the keyword lists and is immediately discarded after the keyword lists have been created.

* Google, AdWords, and Google AdWords are registered trademarks of Google, Inc. AdWords Wrapper is not affiliated or endorsed by Google, Inc.