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1. Definitive Guide to Google AdWords: Battle-tested strategies by AdWords experts. (PDF)
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AdWords Wrapper

If you edit or clean hundreds of keywords on a regular basis, check out my new Keyword Tool and JUMBO Keyword, which are both like AdWords Wrapper on steroids! By the way, AdWords Wrapper is now also available at the official AdWords Wrapper website @ www.AdWordsWrapper.com.

Other free marketing tools: Search Engine Rankings | Keyword Tool | Top 500 Keywords | PageRank Checker | Link Popularity Checker | Instant Domain Name Search

What is AdWords Wrapper?

AdWords Wrapper is a free time saving keyword tool that wraps keyword phrases in "quotation marks" (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns. Duplicates are automatically removed, and the list is sorted in character code order. Options include change to lowercase, remove bids, and remove URLs.

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If you are experienced with Google AdWords, you should know that you can change keyword matching options to better target ads. If you're unsure, visit the Keyword Matching Options section in Google for more information on keyword matching.

What Does the Google AdWords Wrapper Do?

Simply enter a list of keyword phrases and the Google AdWords Wrapper will turn it into 4 separate lists; a combination of Broad, Phrase and Exact Match, a combination of Phrase and Exact Match, Phrase Match only, and Exact Match only.

For example, if you enter:
adwords
google advertising
It produces:
Broad, Phrase & Exact Match
adwords
google advertising
"adwords"
"google advertising"
[adwords]
[google advertising]
Phrase & Exact Match
"adwords"
"google advertising"
[adwords]
[google advertising]
Phrase Match
"adwords"
"google advertising"
Exact Match
[adwords]
[google advertising]

You then copy and paste the lists you want into Google AdWords, a text file, Excel spreadsheet, etc.

How Do I Use the AdWords Wrapper?

To use the Google AdWords Wrapper, follow these easy steps:

  1. Create your list of keyword phrases using the Google AdWords Keyword Tool.
  2. Enter the keyword list in the input box below. Make sure each keyword phrase is on a new line.
  3. Click (check) one or more of the options if you like.
  4. Click the "Wrap AdWords" button.



























Negative Keywords Maker

The Negative Keywords Maker lets you create negative keywords by inserting the minus sign "-" in front of keywords, with one click. Bids and URLs are automatically removed.

How Do I Use the Negative Keywords Maker?

To use the Negative Keywords Maker, follow these 2 easy steps:

  1. Enter the keyword list in the input box below. Make sure each keyword phrase is on a new line.
  2. Click the "Add Minus Sign" button.


    Notes:
  • AdWords Wrapper typically only takes about one second to process a thousand lines of keywords. I recommend entering a maximum of 4-5,000 lines of keywords.
  • Please note that the Google AdWords Wrapper does NOT find keywords related to the keywords you enter. It merely reformats the keywords you enter for AdWords matching options.
  • Google AdWords Wrapper displays the number of keyword phrases and gives a warning if you exceed the limit of 2,000 keyword phrases per Ad Group accepted by Google AdWords.
  • Privavcy Concerns: I respect your privacy. As such, AdWords Wrapper does NOT collect or store any of the data entered into the forms or generated via the use of the Google AdWords Wrapper tool. The data you enter is only used to generate the keyword lists and is immediately discarded after the keyword lists have been created.
  • Email bugs to email at marketing munch dot com.
* Google, AdWords, and Google AdWords are registered trademarks of Google, Inc. AdWords Wrapper is not affiliated or endorsed by Google, Inc.

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