ClickTracks
Visit the ClickTracks Web Analytics web site  |
| Overview: | ClickTracks offers a unique way of analyzing web site traffic using interactive, graphically illustrated information to reveal visitor behavior patterns. |
| Last Update: |
Monday, July 30, 2007. |
| Screenshot: |  |
| Features: |
Highlights each link on a web page, showing the percentage of visitors clicking it.
Tags groups of visitors, based on certain criterias and tracks their path as they travel around the site.
Tracks visitors by advertisement, search engine, pay per click advertisement, pop-up, etc.
Compares general search engine traffic with pay per click visitors.
Log file import (local or FTP).
JavaScript data collection.
Reads compressed log files.
Client: automatic Server: scheduled, unattended log file processing.
Unlimited domains option.
Unlimited users option.
Stand-alone Windows application.
Windows client, Unix/Linux server.
Windows client, UNIX or Windows server.
Works with dynamic websites (ASP, PHP, JSP, etc.).
All ClickTracks versions support web servers running Linux/UNIX/Windows - Apache/IIS/iPlanet.
What's Changed Report - Show significant changes in web traffic.
Robot Report - Show when and where robots, spiders visit.
Geographic Data - See country of origin on maps, analyze based on country.
Multi-page PDF and Excel Export - Prepare a list of reports and export as one multi-page file.
Tabular campaign report - Sort and manipulate columns and rows in the Campaign Report.
Campaign tracking, cost analysis - Google, Overture, other PPC, custom.
Revenue/ROI calcuations.
Persistent cookie tracking - Track campaign conversions for returning visitors.
Multiple web sites/domains analyzed together - Analyze a group of interconnected web sites.
Analyze sites running on multiple/load-balanced servers.
ClickTracks Analyzer is designed for small websites - analyzes imported log files.
ClickTracks Analyzer Hosted uses JavaScript - no log files needed.
ClickTracks Optimizer is designed for SEM, SEO specialists and consultants - analyzes imported log files.
ClickTracks Optimizer Hosted uses JavaScript - no log files needed.
ClickTracks Pro is designed for medium/large web sites - analyzes imported log files.
ClickTracks Pro Hosted uses JavaScript - no log files needed.
ClickTracks Pro + JDC is designed for large web sites where log files are too big for easy analysis - Uses JavaScript - no log files needed.
ClickTracks ISP is designed for ISPs and web hosting companies provide ClickTracks to their customers - works with JavaScript or log files.
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| Benefits: |
Better understanding of what your visitors are doing on your site.
Visual illustration of the popularity of each link on a web page.
Provides valuable information to help improve site usability.
Helps you spot links that are never clicked on.
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| Review: | ClickTracks offers an interesting twist on an essential service.
With the information ClickTracks offer, you will have a better understand of exactly what your visitors are doing on your site. It will also help you identify unpopular links and usability problems.
Viewing a traditional log analysis report is like reading a report of a store's activity at head office.
With ClickTracks, it's like watching your customers through the store's CCTV camera. You can see with your own eyes exactly what your customers are doing in your store. No need to build a picture from the stats.
ClickTracks takes the log analysis process to a whole new level. It shouldn't come as a surprise that the creator also designed Analog, which claims to be the most used traditional, log file analysis program in the world.
I highly recommend you try ClickTracks to judge for yourself. It will be an eye opener! |
| Accolades: |
  
"I have been amazed by your ClickTracks product." - Martin Lucas-Smith, Webmaster, Dept. of Geography, University of Cambridge.
"ClickTracks is probably one of the most efficient products I've tried both in site analysis and in reporting results to clients. It's a refreshing (and probably revolutionary) change from bar and pie charts." - Manuel Razzari, Webmaster, Fundación Memoria del Holocausto.
"I was blown away by simplicity and usefulness. It really takes analyzing logs to the next level." - Krzysztof Kowalczyk.
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| Format: | Software download / remotedly hosted. |
| Require: | Windows 98, NT4, 2000, ME, and XP. |
| Size: | Varies |
| Free Trial: | Yes |
| Costs: |
ClickTracks Analyzer - $495 for 1 user/1 seat
ClickTracks Analyzer Hosted - $49+/month
ClickTracks Optimizer - $1195 for 3 Users/3 Seats
ClickTracks Optimizer Hosted - $99+/month
ClickTracks Pro - $2995+
ClickTracks Pro Hosted - $179+/month
ClickTracks Pro + JDC - $10,995+
ClickTracks ISP - $10+ per month (per customer, minimum 30)
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Visit the ClickTracks Web Analytics web site |
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| Related Directory Categories: |
Ad Tracking Software
Bid Management
Keyword Marketing
Pay Per Click Advertising
Web Site Traffic Analysis
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