Pay Per Click Advertising, Management, Marketing, PPC, Traffic, Ads, Google, Campaign, Optimization, AdWords, Reviews

Pay per click advertising such as on Google AdWords is one of the best ways to drive targeted traffic and leads to your website quickly. In this section you'll find PPC marketing ebooks and pay-per-click management tools for optimization of your PPC campaign and ads.

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Last Update: Saturday, July 04, 2009.

Screenshot	Description
	Placement Locator, by Armand Morin, is a Google advertising software program that helps you quickly find specific websites which are currently running Google AdSense sponsored links. You may search the top organic search engine results in Yahoo! and MSN. You also receive a 60 minute training video that shows you how to use Google's placement system to drive traffic to your websites.
	Format	Free Trial	Cost
	Software + video download	N/A	$197
	Visit the Placement Locator web site

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	ClickSweeper is a pay per click bidding & campaign analysis system that frees you from the tedious and time-consuming process of monitoring bid activity and updating bids, optimizes return on ad spending based on the maximum cost per conversion and conversion value you select, unifies Google & Yahoo PPC campaign performance and trend management for yourself or all your clients from one screen, and includes customized options such as dedicated servers and private labeling for agencies.
	Format	Free Trial	Cost
	Web hosted application	Yes	$35-100+/mth
	Visit the ClickSweeper web site

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	Secret AdWord Tips, by Armand Morin, is an online video, recorded at Armand Morin Live, offering 14 strategies that show you how to lower cost per click costs, increase click through rate and quality score. You also receive a MP3 version and PDF transcript of the video.
	Format	Duration	Cost
	Online video + MP3 + PDF	80 minutes	$197
	Visit the Secret AdWord Tips web site

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	Definitive Guide to Google AdWords, by Perry Marshall, is a how-to ebook on Google AdWords and features an example of setting up a real Google AdWords campaign for a real company, including ads, keywords, bid prices and bottom-line numbers from real companies in ten different industries, with 40 case studies, and screen shots of actual Google campaigns. It also offers the latest AdWords developments, including the Google Slap, dynamic keyword insertion, Google's budget optimizer, the new rules affecting affiliate marketers, better landing pages, sales conversion tracking, and expanded phrase matching.
	Format	Free Trial	Cost
	eBook download (PDF), MP3 audio, DVD, CD	N/A	$49/$97/$197
	Visit the Definitive Guide to Google AdWords web site

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	Google Cash, by Chris Carpenter, is an internet business ebook on how to make money online with Google AdWords and affiliate marketing. The Google Cash System shows you how to fnd quality products and/or services that are sold online, sign up as an affiliate reseller, advertise other people's products through Google Adwords, and receive commission checks, without ever contacting a buyer or seller, or deal with customers or fulfill orders.
	Format	Pages	Cost
	eBook downloadable (PDF) + 24 videos	135	$67
	Visit the Google Cash web site Read my Google Cash review

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	Super Affiliate Handbook, by Rosalind Gardner, teaches you the affiliate marketing techniques she used to make over $435,000 a year selling other people's products and services online. Her step by step plan will show you how to build your affiliate business, promote affiliate sites online and off, and stop thieves stealing your commissions.
	Format	Pages	Cost
	eBook download (PDF)	220	$47
	Visit the Super Affiliate Handbook web site