Pay Per Click Advertising eBooks and Software
Pay Per Click (PPC) advertising such as on Google AdWords is one of the best ways to drive targeted traffic and leads to your website quickly. In this section you'll find PPC marketing ebooks and pay-per-click campaign software tools.
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Last Update: Friday, May 21, 2010.
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| Definitive Guide to Google AdWords, by Perry Marshall, is a how-to ebook on Google AdWords and features an example of setting up a real Google AdWords campaign for a real company, including ads, keywords, bid prices and bottom-line numbers from real companies in ten different industries, with 40 case studies, and screen shots of actual Google campaigns. It also offers the latest AdWords developments, including the Google Slap, dynamic keyword insertion, Google's budget optimizer, the new rules affecting affiliate marketers, better landing pages, sales conversion tracking, and expanded phrase matching. The new 2010 edition offers 6 new modules: Affiliate Marketing, Beginners, Content Network, Copywriting, Info Marketing and UK Marketing; a dozen brand new chapters covering Content Network, Analytics, Quality Score, and the new interface; Beginner's Guide to eCommerce, 43 new screen shots, 15 hours of new audio files, video presentations on targeted AdWords sections, and $25/$50/$75 credit towards free traffic for new AdWords advertisers. |
| Format | Free Trial | Cost |
| eBook download (PDF), MP3 audio, DVD, CDs | N/A | $49/$99/$197 |
Visit the Definitive Guide to Google AdWords web site 
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| Placement Locator, by Armand Morin, is a Google advertising software program that helps you quickly find specific websites which are currently running Google AdSense sponsored links. You may search the top organic search engine results in Yahoo! and MSN. You also receive a 60 minute training video that shows you how to use Google's placement system to drive traffic to your websites. |
| Format | Free Trial | Cost |
| Software + video download | N/A | $197 |
| Visit the Placement Locator web site
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| Secret AdWord Tips, by Armand Morin, is an online video, recorded at Armand Morin Live, offering 14 strategies that show you how to lower cost per click costs, increase click through rate and quality score. You also receive a MP3 version and PDF transcript of the video. |
| Format | Duration | Cost |
| Online video + MP3 + PDF | 80 minutes | $197 |
| Visit the Secret AdWord Tips web site
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| Google Cash, by Chris Carpenter, is a money making ebook on how to make money online with Google AdWords and affiliate marketing. The Google Cash system shows you how to find quality products and/or services that are sold online, sign up as an affiliate reseller, advertise other people's products through Google Adwords, and receive commission checks, without ever contacting a buyer or seller, or deal with customers or fulfill orders. |
| Format | Pages | Cost |
| eBook download (PDF) + 24 videos | 135 | $67 |
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| Super Affiliate Handbook, by Rosalind Gardner, teaches you the affiliate marketing techniques she used to make over $435,000 a year selling other people's products and services online. Her step by step plan will show you how to build your affiliate business, promote affiliate sites online and off, and stop thieves stealing your commissions. |
| Format | Pages | Cost |
| eBook download (PDF) | 220 | $47 |
| Visit the Super Affiliate Handbook web site
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