Search Engine Marketing & Usability Homepage
Search Engine Marketing & Usability Syllabus
Search Engine Marketing & Usability Intro
Price: $2,280
Formats: online videos and instructor
Company: Bisk Education, Inc.

Search Engine Marketing & Usability Features

Search Engine Marketing & Usability, by the University of San Francisco Online, is on customer behavior, web design and SEM.

Features include:

  • 8 week course.
  • 12 to 16 hours of online streaming videos.
  • Video CD-ROMs and study guide.
  • 12 to 16 hours of streaming video presentation.
  • Online lectures, assignments and exams.
  • Online instructor support.
  • Instructor-monitored chat rooms.
  • Message boards.
  • 4.5 continuing education units (CEUs).
  • Analyzing Customers, Markets and Planning:
    • Top tips for profiling and targeting potential customers.
    • Proven tactics for internet campaign planning.
    • Top 10 strategies: case studies.
  • Regulations and Codes of Practice:
    • Legal and ethical concerns facing today's internet marketers, including the CAN-SPAM Act and Digital Millennium Copyright Act.
    • File sharing: Limewire, Napster, peer-to-peer (P2P) and more.
    • User-generated content and licensing issues.
    • 10 successful strategies: case studies.
  • The Role of the Website:
    • Critical considerations: domains, technology and usability.
    • Website layout and design standards.
    • Writing for the web and responding to the market.
    • Turning visitors into customers: conversion and e-commerce strategies.
  • Introduction to Intermediate Search Engine Marketing:
    • Fundamentals of organic and paid search.
    • Creating powerful content for search.
    • Complementary roles of search engine optimization (SEO) and pay per click (PPC).
    • Measuring search marketing success.
  • Organic Search:
    • Essential elements of SEO: Google page rank, search engine results pages (SERP) and blended strategies.
    • Best practices for keyword selection and SEO.
    • Advanced link building and internal linking strategies.
  • Paid Search:
    • Targeting, keyword research and budgeting.
    • Expert advice on writing effective text ads and landing pages.
    • Optimizing campaigns, establishing goals and testing.
  • Preparing for Google Advertising Professional Certifications:
    • Overview of Google certification.
    • Must-know requirements and criteria for certification.
    • Vital information available through the Google Learning Center.
    • Helpful tips for taking the Google Advertising Professional exam.
  • Search Engine Marketing Case Studies:
    • Best practices of search engine marketing (SEM).
    • StaffordLoan.com.
    • Usability case study.
  • Presenters include:
    • Jay Berkowitz, BA.
    • Kate Morris, BBA, MBA.
    • Joe Laratro, BBA, MCSE, MCT, CCA.
    • Christopher S. Penn, BS, MS.
    • George Straschnov, BA, MA, JD.
    • Ravi Seepersad, BS, MS, JD.
    • Laura Callow, BS.