Formats: online videos, MP3s, webinars
Company: Social Media Marketing University
Tags: how to blog
SMMU Business Blogging Features
SMMU Business Blogging helps you to learn how to blog with an online course, live Q&A, and guest expert webinars.
- 6 sessions.
- Streaming online videos.
- Audio MP3s.
- Unabridged transcripts.
- Live Q&A.
- Step-by-step cheat sheets.
- Immediate access.
- Receive a certificate of training.
- Pay with 2 payments.
- Session 1: learning functions and features and determining objectives:
- Learn how to dramatically increase Google search rankings.
- Find out how to turn your blog into a reference site.
- Learn how to move your blog to another platform or domain.
- Discover how to set realistic goals and objectives for your business blog.
- Session 2: blogging platforms, WordPress hosting and defining your audience:
- Discover the pros and cons of the six best blogging platforms.
- Learn more about the hosting requirements for WordPress.
- Find out how to harness the power of methodology to determine how to find, harness and leverage your audience for your benefit.
- Session 3: creating content:
- Learn how to publish the right mix of content to grab the attention of your readers.
- Learn the four topics you should write about.
- Discover the secrets to increasing your productivity so you can post more content in a shorter time.
- Find out how to generate a constant stream of topic ideas.
- Learn the simple techniques for using video to give your blog more visual appeal and engagement.
- Discover the key tactics for creating professional-quality audio and video.
- Session 4: SEO and comment marketing:
- Learn the latest leading-edge techniques for maximizing the SEO potential of your blog.
- Find out what affects your searchability and rankings and make sure you’re optimized on all fronts.
- Discover how to implement the best practices for using SEO.
- Find out which plugins you should install to make your blog stand out and get noticed.
- Learn how to use keyword metatags to turbocharge your blog’s ranking.
- Find out the little-known techniques for increasing Google rankings and make your blog more searchable across the web.
- Discover our most recommended keyword strategies so your blog not only ranks higher, but also shows up in more searches.
- Get your hands on the valuable tools you need to uncover great keywords for Google searches.
- Learn how to spread your message, promote your brand and build relationships through the underused techniques of comment marketing.
- Session 5: building relationships and using social media:
- Learn about the three kinds of relationships you must build for optimal blogging success.
- Find out exactly how to use commenting to foster mutually-beneficial relationships.
- Discover how to strategically use trackbacks for your blog promotion.
- Learn best practices for comment settings on your blog.
- Learn how to connect your blog to Facebook, Twitter and LinkedIn so you can take advantage of these massive social networking platforms.
- Session 6: security, analytics and plugins:
- Learn how to protect the security of your business blog.
- Find out how to get the information you need from Google Analytics.
- Learn how to obtain demographic data about your blog’s readers for free.
- Discover how to find out if and where your blog’s feed is being re-syndicated.
- Find the all-time best plugins to use to make sure your blog is a winner.