Social Media Practitioner Course Homepage
Price: $299 per month or $3,500
Formats: online/coached training
Company: Market Motive Inc.

Social Media Practitioner Course Features

Social Media Practitioner Course is a self-paced or 12-week coached social media training course.

Features include:

  • Training plans:
    • Self-paced plan: $299 per month.
    • Coached course: $3,500 12-week course (includes 90 days coached training).
  • Web-based training.
  • Streaming video lessons.
  • Live interactive webinars.
  • Practical exercises.
  • Cross training.
  • Virtual office hours.
  • Faculty mentoring.
  • Structured curriculum schedule.
  • 7 live monthly cross-discipline webinars.
  • Turn in weekly homework for personalized faculty feedback.
  • Tackle a final, real-world project.
  • Get faculty guidance and grading.
  • Certification recognized industrywide.
  • Regular quizzes let you test your growing knowledge.
  • Graduates qualify for OMCP certification.
  • Maintain your knowledge with ongoing membership.
  • Master next-generation YouTube marketing.
  • Use micro-blogs like Twitter for increased reach.
  • Capture targeted leads through Facebook and LinkedIn.
  • Build viral campaigns with Jenn's 6 part series.
  • Get influential thought leaders to share your message.
  • Manage and protect your online reputation.
  • Instant access.
  • User forums.
  • Ask questions 24/7.
  • Curriculum:
    • Introduction to social media & creating a strategy:
      • Why social media is important for your business.
      • What your social media options are.
      • How to promote subscriptions with email, feeds and social media.
      • How to use your blog to direct traffic to your other properties.
      • The single biggest challenge of creating a social media campaign.
      • Where to find focused, high volume, emotionally invested links and traffic.
      • How to build a strategy to make the best use of your time.
      • Which social media types deliver the most impact.
    • Blogging for business:
      • How to meet the challenges you'll face in starting your own blog.
      • How to implement best practices, including tips for grabbing attention and tactics to avoid.
      • How to leverage social media tie-ins for building connections and spreading the word about your blog.
      • How to craft the perfect pitch to get your message heard and shared by other bloggers.
      • What makes a corporate blog successful, and examples of blogs done right.
    • Viral marketing:
      • How to cut advertising costs.
      • How to define viral success.
      • How to find the right audience.
      • Lessons from main street business practices.
      • The 4 sharing factors you need to know.
      • 6 common viral campaign themes and how you can use them.
      • How to define your viral goals.
      • The allure and the danger of controversy.
      • How to negotiate the corporate social media curve.
    • Finding and communicating with your influencers:
      • How to locate key influencers using online resources.
      • How to motivate someone to spread your message.
      • The number one rule of pitching.
      • What you should do before pitching.
      • How to deconstruct your audience.
    • Video and YouTube:
      • The 10 elements in the two-step flow model.
      • How to optimize your video for YouTube search.
      • How to find the users who are searching specifically for you.
      • What the YouTube search algorithm looks at.
      • How videos are shared and discovered.
    • Social networking and Facebook:
      • How to expand your network while maintaining control.
      • What makes Facebook and LinkedIn so powerful.
      • What people are sharing.
      • The benefits of marketing your business on Facebook.
      • The restrictions behind business pages.
      • How to claim your vanity URL.
      • What EdgeRank is, how to use it and how to boost it.
      • How to interact with Facebook from external pages.
      • How to use and setup Facebook check-ins.
      • How to target your Facebook ads to specific groups of people.
      • What sponsored stories are and how to use them.
    • Microblogging and Twitter:
      • How microblogging can help you define, and connect with, your audience.
      • Basic techniques to maximize marketing strategy and promote business.
      • How to maximize your Twitter presence and visibility.
      • How to build your brand with a bio and custom backgrounds.
      • How big and small companies are using Twitter.
      • How to boost business on slow days.
      • Strategy techniques for building your brand, traffic, and converting.
      • 4 goals to build upon with specific strategies to meet them.
      • The 5 things you should be tracking.
      • Easy ways to track sales and conversions with Twitter.
    • Online reputation management:
      • The 5 most important things to measure.
      • Why it's about more than counting followers.
      • Where to go for social media monitoring.
      • How to interpret the results you get.
      • How the things you hear can guide content creation.
      • Why you should track mentions of your competitors.
      • When to respond to the conversation.
      • The 5 critical steps to reputation management.
    • Bonus: social news networks:
      • Why social news has been such a phenomenon.
      • How social bookmarking works.
      • How to recognize and leverage power vs niche sites.
      • Why social bookmarking can be difficult to succeed with.
      • Who the power players are in the space.
      • Why you may be better off targeting the smaller social news sites.
      • How to set up a voter network - even though you shouldn't.
    • Bonus: marketing through Linkedin:
      • The four key steps to get you started.
      • How to add links to your press release.
      • Why you should integrate your Tweets and blogs.
      • Why you should integrate your existing connections.
      • How to take your profile to the next level.
      • How you can use groups for job hunting.
      • How to use "answers" to connect with key contacts.