Advanced Web Analytics Homepage
Advanced Web Analytics Syllabus
Price: $2,280
Formats: online videos and instructor
Company: Bisk Education, Inc.
Tags: internet marketing training

Advanced Web Analytics Features

Advanced Web Analytics, by the University of San Francisco Online, shows you how to use web analytics to convert data into profits.

Features include:

  • 8 week course.
  • 12 to 16 hours of online streaming videos.
  • Video CD-ROMs.
  • 4.5 continuing education units (CEUs).
  • Introduction to advanced analytics and measurement:
    • History of web analytics.
    • Critical considerations for web analytics installations.
    • Overview of web analytics providers.
    • Best practices for analytics.
    • Key analytics and conversion-tracking concepts.
  • Traditional analytics components:
    • Vital visitor info: user variables and site interaction.
    • Tracking traffic sources: direct, referring sites, paid and organic.
    • Optimizing site performance and ROI functionality.
    • Goal-setting: paths, funnels and conversions.
  • Google Analytics:
    • Pros and cons of Google Analytics.
    • Installations, profiles and configurations.
    • AdWords integration and goal/ROI tracking.
    • Custom segments and reports.
  • Analytics tracking and e-commerce:
    • Analyzing goal performance.
    • Successful e-commerce installation and tracking.
    • Alternative ways to measure e-commerce.
    • Communicating reports externally and internally.
    • E-commerce optimization.
  • Off-site metrics: top tracking and reporting methods for:
    • Email.
    • Online advertising.
    • Video.
    • Social media.
    • Blogs.
    • Viral marketing.
    • Print media.
  • Analytics reports:
    • Essential reports for webmasters, marketers, executives and small-business owners.
    • Establishing benchmarks, KPIs and success metrics.
    • Google Analytics: auto-reports and dashboards.
    • Interpreting web analytics reports.
  • Advanced analytics:
    • Custom filters.
    • Event tracking.
    • E-commerce tracking over multiple domains.
    • Tagging campaigns.
    • Top troubleshooting tips for web analytics.
    • Evaluating external sources for web metrics: comScore, Nielsen and MRI.
    • Must-know Omniture features.
    • Testing: landing pages, design and website optimizer.
  • Analytics case studies:
    • Installations: standard and e-commerce.
    • AdWords reports.
    • Server-side example.
    • Visualizing data to drive results.
    • Troubleshooting.
    • Analytics report-based marketing and design optimization.
  • Presenters include:
    • Jasme Bantens, BA, MA.
    • Joe Laratro, BBA, MCSE, MCT, CCA.
    • Anna Talerico, BA.