Web Analytics Tools
These web analytics tools and software provide visitor engagement data to help you optimize SEO and PPC campaigns.

Price: free/$150,000/yr | Tags: web analytics tools
Google Analytics lets you measure your advertising ROI, as well as track your Flash, video, and social networking sites and applications. Features: custom reporting, analytics intelligence, AdWords integration, multi-channel reporting, real-time data, social analytics, custom variables, flow visualization, visitor segmentation, and event tracking.

Price: free/$4.99-19.99+/mth | Tags: web analytics tools
Clicky web analytics tools let you monitor, analyze, and react to your visitor traffic in real-time. Features: track up to 1,000 websites, 3,000 to 5 million daily page views, segmentation, customizable dashboard, goal and campaign tracking, funnel/path analysis, track outbound links, split testing, white label analytics, and API access.

Price: $9-99+/mth | Tags: web analytics tools
Crazy Egg web analytics tools shows you a visual representation of where your visitors click and what they do. Features: 10,000-250,000 visits/month, 10-100 active pages, track multiple domains with one account, scheduled reports, hourly/daily reporting, heatmaps, scrollmap, track actions to the link, track Flash clips, and iFrame objects.

Price: free | Tags: web analytics tools
YouTube Analytics offers web analytics tools that help you analyze your performance, understand your audience, and measure your global engagement. Features: track views, real-time data, interactive maps, analyze subscriptions, demographics, detailed graphs/statistics, export data & reports, and API developer tools.

Excellent Analytics Pro web analytics tool is an Excel add-in which imports your Google Analytics data into Excel. Features: intuitive Excel interface, import all rows, Excel formulas and charts, KPIs, dashboards and scorecards, query editor, works behind proxies, and debug mode.

Price: $229-399/yr | Requires: Windows/Mac Excel | Tags: web analytics tools, adwords software, ppc software
GA Data Grabber web analytics tools combines metrics for multiple sites into a single view for Google Analytics, AdWords, Facebook, and Bing Ads. Features: multiple user account login, fetch up to a million rows of results, KPI reporting, APIs, charts, keyword tool, and OAuth authentication.

Price: $49-499/mth | Tags: white label seo, seo ranking tool, web analytics tools, backlink checker, social media tools, social media monitoring tools, adwords tool, ppc tools
My SEO Tool is a 100% white label SEO client management platform. Features: SEO rankings, Google Analytics integration, social media tools, AdWords API integration, 10 to unlimited websites, 500-5,000 keywords, 50-100 ranking depth, and 10,000-300,000 monitored backlinks.

Price: free/$75-174/yr | Tags: web analytics tools, seo tools, seo ranking tool, ppc tools, adwords tool, ppc management software
SiteWit's web analytics tools provide engagement analytics for SEO optimization, while its PPC
management software help optimize PPC campaigns. Features: AdWords, Bing Ads, Facebook advertising, unlimited reports, SEO rankings, keyword discovery, and automated bidding.