Web Analytics Tools

These web analytics tools and software provide visitor engagement data to help you optimize SEO and PPC campaigns.
Google Analytics screenshot
Price: free/$150,000/yr | Tags: web analytics tools
Google Analytics lets you measure your advertising ROI, as well as track your Flash, video, and social networking sites and applications. Features: custom reporting, analytics intelligence, AdWords integration, multi-channel reporting, real-time data, social analytics, custom variables, flow visualization, visitor segmentation, and event tracking.
Clicky screenshot
Price: free/$4.99-19.99+/mth | Tags: web analytics tools
Clicky web analytics tools let you monitor, analyze, and react to your visitor traffic in real-time. Features: track up to 1,000 websites, 3,000 to 5 million daily page views, segmentation, customizable dashboard, goal and campaign tracking, funnel/path analysis, track outbound links, split testing, white label analytics, and API access.
Crazy Egg screenshot
Price: $9-99+/mth | Tags: web analytics tools
Crazy Egg web analytics tools shows you a visual representation of where your visitors click and what they do. Features: 10,000-250,000 visits/month, 10-100 active pages, track multiple domains with one account, scheduled reports, hourly/daily reporting, heatmaps, scrollmap, track actions to the link, track Flash clips, and iFrame objects.
YouTube Analytics screenshot
Price: free | Tags: web analytics tools
YouTube Analytics offers web analytics tools that help you analyze your performance, understand your audience, and measure your global engagement. Features: track views, real-time data, interactive maps, analyze subscriptions, demographics, detailed graphs/statistics, export data & reports, and API developer tools.
Excellent Analytics Pro screenshot
Price: $189/yr | Requires: Windows, .NET, Excel | Tags: web analytics tools
Excellent Analytics Pro web analytics tool is an Excel add-in which imports your Google Analytics data into Excel. Features: intuitive Excel interface, import all rows, Excel formulas and charts, KPIs, dashboards and scorecards, query editor, works behind proxies, and debug mode.
GA Data Grabber screenshot
Price: $229-399/yr | Requires: Windows/Mac Excel | Tags: web analytics tools, adwords software, ppc software
GA Data Grabber web analytics tools combines metrics for multiple sites into a single view for Google Analytics, AdWords, Facebook, and Bing Ads. Features: multiple user account login, fetch up to a million rows of results, KPI reporting, APIs, charts, keyword tool, and OAuth authentication.
My SEO Tool screenshot
My SEO Tool is a 100% white label SEO client management platform. Features: SEO rankings, Google Analytics integration, social media tools, AdWords API integration, 10 to unlimited websites, 500-5,000 keywords, 50-100 ranking depth, and 10,000-300,000 monitored backlinks.
SiteWit screenshot
SiteWit's web analytics tools provide engagement analytics for SEO optimization, while its PPC management software help optimize PPC campaigns. Features: AdWords, Bing Ads, Facebook advertising, unlimited reports, SEO rankings, keyword discovery, and automated bidding.