What Is The Google Toolbar?

The Google Toolbar is a FREE add-on for the Internet Explorer web browser. The minimum system requirements for running the Google Toolbar are:

  • Microsoft Windows 95, 98, ME, NT, 2000, XP or 2003 Server
  • Microsoft Internet Explorer version 5 or later

Unfortunately the Toolbar is unavailable for the Mac.

The Google Toolbar offers a number of useful and timesaving features:

  • Google PageRank of a page
  • Backward links (links to a page)
  • Highlight search terms on a page
  • Cached snapshot of a page
  • Similar pages
  • Translate a webpage into English
  • Search the web with Google from any site
  • Pop-up blocker
  • Fill in forms with one click
  • Link a weblog to the page you're visiting
  • Search a site

The two most useful features for search engine optimizers are:

  • Google PageRank of a page
  • Backward links (links to a page)

The Google PageRank bar will instantly tell you what the PageRank of the page you're viewing. Please note that if a page is not indexed by Google, the Toolbar will often try to guess the PageRank of the page.

The Backwards links feature will tell you how many and which pages link to the page you're viewing. This is useful in determining the link popularity of a page.

I highly recommend you download the Google Toolbar. You will find the features useful, and best of all, it's FREE! If you don't like it, you can uninstall it at anytime.


What Is The Google Everflux?

The Google Everflux refers to the fluctuation of rankings that webpages get as Google crawls and indexes webpages.

Google does two types of crawls; a regular 'fresh crawl' which runs about once a day and a main 'deep crawl' which runs about once a month. As Google crawl new pages and existing pages, rankings can fluctuate. The rankings settle once the main crawl is complete.

What Is The Google Dance?

The Google Dance refers to the different search engine rankings a webpage getsvdepending on which Google database you search.

Every month Google calculates the PageRank of each webpage and changes the search engine results pages (SERPs) for all keywords. The Google Dance is the time between the start and the end of an update, which usually lasts about 4 days. In that time you get different results on www.google.com, www2.google.com and www3.google.com.


Well, that wraps up Google. Remember Google is by far the most popular search engine, not only in terms of searches, but also in actual referred visitors. So do spend a good part of your time and effort on optimizing for Google.