Yahoo! Search Submissions

Yahoo!'s spider, known as Slurp, goes around the web crawling and indexing webpages. But if your webpages were missed by Slurp, there are two ways to submitting your webpages to the Yahoo! Search index; submit your site via the free submission form, or pay for inclusion with the Site Match and Site Match Xchange program.

With both submission programs, listings appear in the main body of the search results page, and are ranked by relevance. Paid inclusion pages do not get preferential ranking treatment.

Yahoo! Search - Free Submission

The Yahoo! Search index contains several billion webpages with more than 99% of its pages populated through the free crawl process.

You may submit your webpages at: (no longer available)

Registration, which is free, is required. Enter only the top-level page of your site, and Yahoo!'s spider will crawl and index the rest of your site from there. It will also automatically detect and remove dead links. Expect a delay of several weeks before your URL is crawled.

Yahoo! Search - Paid Inclusion

In addition to the free site submission service, Yahoo! also offer paid inclusion services; Site Match and Site Match Xchange (for sites submitting 1000+ webpages).

The service is available via the Overture website (also owned by Yahoo!) at: (no longer available)

The benefits of paid inclusion include:

  • Guaranteed timely review and addition of your webpages in the Yahoo! Search index, within 4 business days.
  • 48-hour reindexing of webpages allows constant testing of search engine optimization to try to improve rankings.
  • Traffic reporting includes number of clicks, and search terms for each URL in the program. Both current and historical data are presented.
  • A dedicated account representative and XML feed for advertisers submitting 1,000 or more webpages.

Site Match Pricing

With Site Match, you pay a non-refundable annual fee, per URL, per domain, PLUS $0.15 or $0.30 for each click through.

There is also a $50 refundable deposit to cover click through fees. If your URL is not accepted and you do not want to use the Site Match service, your $50 deposit will be refunded.

URL Submission
First URL: $49
Next 2-10 URLs: $29 each
11th URL and beyond: $10 each

Cost-Per-Click Fee

Tier 1 Categories: $0.15 CPC Tier 2 Categories: $0.30 CPC
Adult Apparel
Automotive Electronics
Books Financial Services
Computers & Software Flowers, Gifts & Registry
Dating Health, Beauty & Personal Care
Education & Career Home & Garden
Jewelry & Watches Professional Services
Music & Video Real Estate
Office Telecom & Web Services
Other Travel
Sports & Outdoors
Toys & Baby Equipment

Site Match Xchange Pricing

Site Match Xchange is for larger sites submitting 1000+ webpages. There is no annual fee. The pay per click fee is based on content category.

What Are The Yahoo! Site Match Content Guidelines?

Pages Site Match wants in its index:

  • Original and unique content of genuine value.
  • Metadata (including title, description and keywords tag) that accurately describes the contents of a webpage.

Pages Site Match doesn't want:

  • Pages dedicated to directing the user to another page ("doorway pages").
  • Pages that have substantially the same content as other pages. Unfortunately, this includes pages promoting affiliate products.
  • Sites with numerous, unnecessary virtual hostnames.
  • Pages in great quantity, automatically generated, with minimal content or of little value.
  • Pages using methods to artificially inflate search engine ranking.
  • Pages with text that is not easily read, e.g., text that is too small or is obscured by the background of the page.
  • Cloaking or stealth; a technique used by some websites to deliver one page to a search engine and a different page to all other users.
  • Excessively cross-linking to inflate a site's apparent popularity.
  • Pages built primarily for search engines or pages with excessive or off-topic keywords.
  • Misuse or inaccurate use of competitor or brand names.
  • Duplication of content, either by submission of multiple pages with same content, submitting the same content from multiple domains, or submitting the same content from multiple hosts.
  • Pages that use excessive pop-ups, interfering with user navigation.
  • Pages that seem deceptive, fraudulent or provide a poor user experience (Descriptions that are not relevant to the page content).
  • Pages that result in a 404 error.