LookSmart lost its biggest search partner, MSN Search, at the beginning of 2004. Its listings now only appear on a few of the smaller search engines and directories, such as LookSmart, Lycos, InfoSpace, Mamma, and CNET Search.
I can't see LookSmart prospering in the search arena. It just can't compete with the likes of Google, Yahoo! Search and soon-to-be-released MSN Search. I wouldn't be surprised if it is acquired, or merges with another search engine to expand its reach.
LookSmart is a web directory consisting entirely of commercial websites. For noncommercial websites, LookSmart accepts submissions in its Zeal directory.
LookSmart Is A Pay Per Click Web Directory
Prior to April 2002, LookSmart was a standard web directory accepting submissions for a one-time fee.
In April of that year LookSmart changed its business model into a pay per click web directory. LookSmart accepts multiple listings per website. So you can have one listing for each product category.
LookSmart Introduces New Pricing Structure
LookSmart now charge a $29 submission fee for each new listing, plus $0.15 per click through, for the first 5,000 clicks. After that, you pay a higher cost per click, depending on the category of your listing.
Here is a chart of the new pricing structure:
|Category||Cost Per Click|
|Books, Magazines, CDs, and DVDs||$0.23|
|Auctions, Affiliate Malls & Coupon Sites||$0.23|
|People & Relationships||$0.30|
|Moving and Real Estate||$0.30|
|Jobs & Careers||$0.40|
How To Optimize For The LookSmart Directory
Visit the 'How To Submit To Web Directories' section for more information on how to submit and optimize your listings in the LookSmart directory.
LookSmart Directory Information
|Documents Indexed||2.5 million|
|Unique Visitors (Monthly)||60 million|
|Searches (Daily)||45 million+|
|Search Engine Partner (Powered By)||WiseNut|
|Supplies Results For||Lycos, InfoSpace, Mamma, and CNET Search.|
|Partner Index Update||A few days|
|Search Results Listing Order||Sponsored Listings
|Free Submission (Time to Index)||Not Available|
|Submit Pages||All important pages, if they fit under different product categories|
|Pages Indexed||Only submitted URLs|
|Submission Limit (Daily)||No Limit|
|Paid Inclusion? (Time to Index & Update + Costs)||LookListings
Add new listing: $29
$0.15 per click through for first 5,000 clicks each
month, then $0.23-75 per click thereafter
Update listing: $19
Minimum monthly spend: $15
|Ranking Data||Submission form|
|Maximum Title Tag Length||65 characters|
|Maximum Description Tag Length||170 characters|
|Alphanumerical Ranking?||In directory only|
|Free Submission||Zeal Directory