LookSmart Directory

LookSmart lost its biggest search partner, MSN Search, at the beginning of 2004. Its listings now only appear on a few of the smaller search engines and directories, such as LookSmart, Lycos, InfoSpace, Mamma, and CNET Search.

I can't see LookSmart prospering in the search arena. It just can't compete with the likes of Google, Yahoo! Search and soon-to-be-released MSN Search. I wouldn't be surprised if it is acquired, or merges with another search engine to expand its reach.

LookSmart is a web directory consisting entirely of commercial websites. For noncommercial websites, LookSmart accepts submissions in its Zeal directory.

http://www.zeal.com

LookSmart Is A Pay Per Click Web Directory

Prior to April 2002, LookSmart was a standard web directory accepting submissions for a one-time fee.

In April of that year LookSmart changed its business model into a pay per click web directory. LookSmart accepts multiple listings per website. So you can have one listing for each product category.

LookSmart Introduces New Pricing Structure

LookSmart now charge a $29 submission fee for each new listing, plus $0.15 per click through, for the first 5,000 clicks. After that, you pay a higher cost per click, depending on the category of your listing.

Here is a chart of the new pricing structure:

How To Optimize For The LookSmart Directory

Visit the 'How To Submit To Web Directories' section for more information on how to submit and optimize your listings in the LookSmart directory.

LookSmart Directory Information